New touch id technology
Mobile payments have been a hot topic for years, but the technology has never quite been there for mass market adoption in the U.S.
Apple CEO Tim Cook simply put it, “Most people that have worked on [mobile payments] have started by focusing on creating a business model that was centered around their self-interest instead of focusing on the user experience.” I think Apple Pay will turn that around and we will see a major revolution in the way we shop and the further control our smartphones will have over our lives.
As more customer touchpoints and experiences are involving a customer’s mobile device, now might be a good time to ramp up your mobile strategy. Consider using more push notifications, geo-targeted push messages, and even iBeacon technology to trigger notifications in-store.
Over 60% of online sales could be through mobile, currently mobile sales accounts for 32% of all online purchases.
Mobile Commerce
We have known that more and more shopping decisions are being affected by mobile devices as we research purchase decisions on our mobile phone and comparison shop, but actually shopping on your mobile device has not been quite as simple. It can be a very hard process and always ends up with you inputting your credit card information on a tiny keyboard. Despite these pains, 32% of all online purchases are made with a mobile device.
With Apple Pay, this number will only continue to skyrocket as apps will be able to utilize Apple Pay for one-tap purchases through the “Touch ID.” Apple noted that the Target mobile app will be an early partner in this program.
Soon, the majority of our online purchases will be taking place on a smartphone and not a computer—revolutionising what we currently think of as “mobile commerce” and “mobile shopping.” I would predict that over 60% of all online Christmas purchases next year will be made by a mobile device.
