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Conversion Marketing

We Hate To Be Negative, but… The Importance of a Negative Keyword List

We Hate To Be Negative, but… The Importance of a Negative Keyword List 1080 1080 Conversion Marketing

When your Google Ads show in the Google Search results, it means one of the keywords in your Google Ads account has triggered your ad to show. A good keyword…

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Choosing a Google Ads Provider

Choosing a Google Ads Provider 690 690 Conversion Marketing

When Choosing a Google Ads Provider, it’s good to ask a few simple questions; Acronyms, technical sounding phrases, promises and budget discussions. Choosing a Google Ads Provider can be difficult,…

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Five Stars? The Importance Of Online Reviews

Five Stars? The Importance Of Online Reviews 690 690 Conversion Marketing

We no longer need to ask our friends or colleagues how good the new local restaurant is or if a particular wine is any good or if a brand of…

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Lookalike and Similar Audiences in Fb & Google Ads

Lookalike and Similar Audiences in Fb & Google Ads 690 690 Conversion Marketing

Lookalike audiences can be a highly-effective way to reach new people who are likely to be interested in your business – because they’re similar to your best existing customers. Ever…

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Micro Moments; The Role Of The Mobile Phone

Micro Moments; The Role Of The Mobile Phone 690 690 Conversion Marketing

I’m going to be honest – I love my mobile phone. I feel naked if I ever leave home without it. In fact, I have been known to drive the…

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Website Security – July 2018 changes and why they matter to you

Website Security – July 2018 changes and why they matter to you 690 690 Conversion Marketing

I’m sure you’ve heard the letters SSL thrown around recently – probably in sales emails from your website hosting provider. Until recently, the main selling point of a Secure Security…

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What do your potential customers search for on Google?

What do your potential customers search for on Google? 690 690 Conversion Marketing

Do you know what’s weird? The English language. There are so many quirks, inconsistencies and exceptions. The language we use to chat to each other is, more often than not,…

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How the Facebook “Score Card” Affects Your Ads

How the Facebook “Score Card” Affects Your Ads 690 690 Conversion Marketing

Facebook Ads are an excellent way to effectively reach your audience and build your brand. And Facebook scores every single ad you run with a Relevance Score. What is a…

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