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Social Media for the Savvy – Using Social Media for Business in 2019 1080 1080 Conversion Marketing

Social Media for the Savvy – Using Social Media for Business in 2019

Social Media is a huge thing – right? You’re on it, your mum’s on it. But should your business be on it?  The answer is probably yes. ​Now, in 2019 (and from now on) interactions on social media will have their own social rules, cues, and norms – just like “real-life” person to person communication.…

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We Hate To Be Negative, but… The Importance of a Negative Keyword List 1080 1080 Conversion Marketing

We Hate To Be Negative, but… The Importance of a Negative Keyword List

When your Google Ads show in the Google Search results, it means one of the keywords in your Google Ads account has triggered your ad to show. A good keyword list is vital for a successful Google Ads Campaign. However, a comprehensive Negative Keyword list is equally important. Negative Keywords prevent your Ad from showing…

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Choosing a Google Ads Provider 690 690 Conversion Marketing

Choosing a Google Ads Provider

When Choosing a Google Ads Provider, it’s good to ask a few simple questions; Acronyms, technical sounding phrases, promises and budget discussions. Choosing a Google Ads Provider can be difficult, time consuming and confusing! Asking a few simple questions can help you make an informed decision and simplify the process. Question 1) Do I pay…

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Five Stars? The Importance Of Online Reviews 690 690 Conversion Marketing

Five Stars? The Importance Of Online Reviews

We no longer need to ask our friends or colleagues how good the new local restaurant is or if a particular wine is any good or if a brand of shoes is comfortable. We go online. In fact, 85% of consumers trust online reviews as much as a personal recommendation* and 77% of us will…

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Lookalike and Similar Audiences in Fb & Google Ads 690 690 Conversion Marketing

Lookalike and Similar Audiences in Fb & Google Ads

Lookalike audiences can be a highly-effective way to reach new people who are likely to be interested in your business – because they’re similar to your best existing customers. Ever look around at your friends and realise there’s a lot of things that you have in common? We’re not clones of the people we hang…

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Micro Moments; The Role Of The Mobile Phone 690 690 Conversion Marketing

Micro Moments; The Role Of The Mobile Phone

I’m going to be honest – I love my mobile phone. I feel naked if I ever leave home without it. In fact, I have been known to drive the 20 minutes back home to pick it up. I’m more than happy to risk being late for the party/dinner/family event/work. I also know I’m not…

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Website Security – July 2018 changes and why they matter to you 690 690 Conversion Marketing

Website Security – July 2018 changes and why they matter to you

I’m sure you’ve heard the letters SSL thrown around recently – probably in sales emails from your website hosting provider. Until recently, the main selling point of a Secure Security Layer (SSL) certificate was that it is a measure put in place to prevent the interception of data as it travelled between servers. This was…

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What do your potential customers search for on Google? 690 690 Conversion Marketing

What do your potential customers search for on Google?

Do you know what’s weird? The English language. There are so many quirks, inconsistencies and exceptions. The language we use to chat to each other is, more often than not, the same language we use when we do other things, like search for stuff online. In digital marketing, we only have a certain amount of…

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How the Facebook “Score Card” Affects Your Ads 690 690 Conversion Marketing

How the Facebook “Score Card” Affects Your Ads

Facebook Ads are an excellent way to effectively reach your audience and build your brand. And Facebook scores every single ad you run with a Relevance Score. What is a Facebook Relevance Score? ​Basically it is Facebook’s assessment of the performance of your Ad. It takes into consideration the positive (clicks, video views, app downloads,…

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Searching For Answers – How to be on the first page of Google 690 690 Jill

Searching For Answers – How to be on the first page of Google

It has been said that the best place to hide a body is on Page 2 of Google, because 97% of people don’t go past page 1 of the search results (Google 2017). We have many clients ask us how to get onto the first page and are surprised that there are a number of…

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​​Facebook for Business 690 690 Jill

​​Facebook for Business

If you are already on Facebook you are probably familiar with how to post, message and run a page but there are a few other essential business tools that you may not be using yet. Paid Facebook advertising can be a terrific way to reach more potential customers, increase engagement and generate leads and sales.…

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Google Adwords & Conversion Paths 690 690 Jill

Google Adwords & Conversion Paths

​Do you remember the last time you ever clicked on an ad in Google Search and bought a product on the first visit to a website? No? You are not alone. Your customers are not visiting your website once and then purchasing, submitting an enquiry or booking your service either (a Conversion). In fact, the…

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