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Social Media is a huge thing – right? You’re on it, your mum’s on it. But should your business be on it?  The answer is probably yes. ​Now, in 2019 (and from now on) interactions on social media will have their own social rules, cues, and norms – just like “real-life” person to person communication.…

When your Google Ads show in the Google Search results, it means one of the keywords in your Google Ads account has triggered your ad to show. A good keyword list is vital for a successful Google Ads Campaign. However, a comprehensive Negative Keyword list is equally important. Negative Keywords prevent your Ad from showing…

When Choosing a Google Ads Provider, it’s good to ask a few simple questions; Acronyms, technical sounding phrases, promises and budget discussions. Choosing a Google Ads Provider can be difficult, time consuming and confusing! Asking a few simple questions can help you make an informed decision and simplify the process. Question 1) Do I pay…

We no longer need to ask our friends or colleagues how good the new local restaurant is or if a particular wine is any good or if a brand of shoes is comfortable. We go online. In fact, 85% of consumers trust online reviews as much as a personal recommendation* and 77% of us will…

Lookalike audiences can be a highly-effective way to reach new people who are likely to be interested in your business – because they’re similar to your best existing customers. Ever look around at your friends and realise there’s a lot of things that you have in common? We’re not clones of the people we hang…

I’m going to be honest – I love my mobile phone. I feel naked if I ever leave home without it. In fact, I have been known to drive the 20 minutes back home to pick it up. I’m more than happy to risk being late for the party/dinner/family event/work. I also know I’m not…

I’m sure you’ve heard the letters SSL thrown around recently – probably in sales emails from your website hosting provider. Until recently, the main selling point of a Secure Security Layer (SSL) certificate was that it is a measure put in place to prevent the interception of data as it travelled between servers. This was…

Do you know what’s weird? The English language. There are so many quirks, inconsistencies and exceptions. The language we use to chat to each other is, more often than not, the same language we use when we do other things, like search for stuff online. In digital marketing, we only have a certain amount of…

Facebook Ads are an excellent way to effectively reach your audience and build your brand. And Facebook scores every single ad you run with a Relevance Score. What is a Facebook Relevance Score? ​Basically it is Facebook’s assessment of the performance of your Ad. It takes into consideration the positive (clicks, video views, app downloads,…

It has been said that the best place to hide a body is on Page 2 of Google, because 97% of people don’t go past page 1 of the search results (Google 2017). We have many clients ask us how to get onto the first page and are surprised that there are a number of…

If you are already on Facebook you are probably familiar with how to post, message and run a page but there are a few other essential business tools that you may not be using yet. Paid Facebook advertising can be a terrific way to reach more potential customers, increase engagement and generate leads and sales.…

​Do you remember the last time you ever clicked on an ad in Google Search and bought a product on the first visit to a website? No? You are not alone. Your customers are not visiting your website once and then purchasing, submitting an enquiry or booking your service either (a Conversion). In fact, the…