Conversion Marketing Blogs

One Big (And Quite Simple) Way To Improve Your Website’s Conversion Rate

One Big (And Quite Simple) Way To Improve Your Website’s Conversion Rate 690 690 Jill

We’ve been noticing something on the websites of quite a few businesses recently that bugs us (just a little). It bugs us because we know it’s losing those companies leads.…

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Evolution of Customer Behaviour in the Digital Space

Evolution of Customer Behaviour in the Digital Space 1080 1080 Jill

Can you imagine a world where purchasing an item wasn’t just a click of a button? The internet has dramatically changed the way we purchase and perform daily tasks. Nowadays…

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Facebook logo with shadowed hand holding a lock and the text "protecting your business facebook account"

Protecting your Business Facebook Account from Hackers and Fraud

Protecting your Business Facebook Account from Hackers and Fraud 1080 1080 Conversion Marketing

Hackers have targeted New Zealand business owners and it’s becoming more and more common in 2019.   We have recently heard of a number of businesses, both large and small who…

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What we talk about when we talk about AI

What we talk about when we talk about AI 1080 1080 Jill

The digital space has been abuzz recently with talk of Machine Learning and Artificial Intelligence. You’ve probably heard it mentioned in the news – some aspects are intriguing, some are…

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You, Google and Privacy

You, Google and Privacy 690 690 Jill

Google will soon allow users to auto-delete location history and search data. Google is an information machine. It’s a company built on the premise of utilising the world’s information, and…

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Social Media for the Savvy – Using Social Media for Business in 2019

Social Media for the Savvy – Using Social Media for Business in 2019 1080 1080 Jill

Social Media is a huge thing – right? You’re on it, your mum’s on it. But should your business be on it?  The answer is probably yes. ​Now, in 2019…

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We Hate To Be Negative, but… The Importance of a Negative Keyword List

We Hate To Be Negative, but… The Importance of a Negative Keyword List 1080 1080 Jill

When your Google Ads show in the Google Search results, it means one of the keywords in your Google Ads account has triggered your ad to show. A good keyword…

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Choosing a Google Ads Provider

Choosing a Google Ads Provider 690 690 Jill

When Choosing a Google Ads Provider, it’s good to ask a few simple questions; Acronyms, technical sounding phrases, promises and budget discussions. Choosing a Google Ads Provider can be difficult,…

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Five Stars? The Importance Of Online Reviews

Five Stars? The Importance Of Online Reviews 690 690 Jill

We no longer need to ask our friends or colleagues how good the new local restaurant is or if a particular wine is any good or if a brand of…

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Micro Moments; The Role Of The Mobile Phone

Micro Moments; The Role Of The Mobile Phone 690 690 Jill

I’m going to be honest – I love my mobile phone. I feel naked if I ever leave home without it. In fact, I have been known to drive the…

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What do your potential customers search for on Google?

What do your potential customers search for on Google? 690 690 Jill

Do you know what’s weird? The English language. There are so many quirks, inconsistencies and exceptions. The language we use to chat to each other is, more often than not,…

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Searching For Answers – How to be on the first page of Google

Searching For Answers – How to be on the first page of Google 690 690 Jill

It has been said that the best place to hide a body is on Page 2 of Google, because 97% of people don’t go past page 1 of the search…

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