Our team of experts will optimise your exposure on Google
Advertising on Google is the fastest, easiest way to have your website visible on ‘Page 1’ of Google’s search results for search terms applicable to your business. It is the most targeted and cost effective form of advertising available. Being digital, your search terms, ad copy, targeting – you name it, it can be changed in an instant unlike traditional media but most importantly, it’s one of the most powerful tools in terms of being able to measure your marketing ROI.
Your text or shopping ads can show on ‘page one’ of Google as soon as we take your campaigns live. Our experts will continue to optimise your campaigns so that your ads display as often as possible, increasing brand exposure and attracting the ‘right’ pre-qualified prospective customers to visit your website.
The Google Display and Partner Networks together with YouTube also provide fantastic marketing opportunities.
Based in our Takapuna office, our team are all fully qualified Google Ads experts who undergo regular training to ensure we stay on top of any changes or updates from Google HQ in order to effectively apply them to your campaigns – one less thing you need to read or worry about!
We don’t compromise on service quality which saves you money and gives you a competitive advantage.
Focused on ROI, not ‘clicks’
Advertising on Google allows you to target your prospective customers to ensure you can pre-qualifiy your visitors and increase your return on investment. On a similar vein, Conversion Marketing is named this way for a reason, we focus on what matters (ROI), not merely on the number of visitors you’re getting to your site.
Our job is to not only help bring people to your website, but to help your business convert those people into actual paying customers.
Why entrust us with your Google Ad campaigns?
We are a Premier Google Partner (an award given to the top 3% of agencies in each country) and proven Google marketing experts who know how to get the most out of Google’s marketing opportunities – that means more targeted, well qualified website visitors for less cost ‘per click.
Google Display Network
Target customers proactively searching for what you offer or your brand itself.
With over 3.5 billion searches per day, Google is #1 for network advertising reach. As 95% of people don’t go past ‘page one of Google’, our goal is to have your ads visible as often as possible without compromising ROI.
Your ads will be triggered by keywords and phrases that are relevant to your business, delivering well qualified, prospective customers to your website. You can fully control how much you spend each month (you also only pay Google when someone clicks on your ad) and you can target certain locations to reach your ideal customer.
Google Display Network
Build your brand and reach the right audience.
Google has millions of Display Network Partners including YouTube, Trade Me, Stuff, NZ Herald, Metservice – just to name a few!
Your image, text and video ads will be seen on partner websites by viewers who are carefully selected and match your ideal target audience.
We can target by gender, age, interests, topics, life events, specific placements, keywords and more. Fantastic for building your brand and complimenting an effective campaign via Google Search.
Reach the right person with the right message at the right time. What we’d call marketing genius at it’s finest. Perfect for upper funnel marketing strategies, programmatic advertising has replaced a lot of what video and print do – in terms of generating brand awareness – but with highly measurable results.
In a nutshell, programmatic ad buying uses software to buy digital advertising – similar to the Google Display Network. However, programmatic uses machine learning and algorithms to purchase media placements at scale, automating decision making and placement in real-time, targeting your ideal customer as defined by you.
With programmatic ads, there’s more time for optimisation, creativity and improvement of ad campaigns. This assists us in planning and optimising your advertising to help you get the best results.
Sound good? You can read more about the benefits of programmatic advertising here.
YouTube’s slogan is “Broadcast Yourself”, and the way they promote their advertising platform is “Be seen where everyone is watching”. It’s fair game too – with 1.9 billion monthly users worldwide, they are the second largest search engine in the world (after Google).
Commanding 72% of all videos watched online – YouTube is a fantastic platform for extending brand reach and engagement. Especially since 62% of all Kiwis are active on this channel.
With YouTube ads, your business has the ability to reach potential customers and have them take action when they watch or search for videos on YouTube. As an advertiser, there’s many reasons to be excited about YouTube, especially considering their highly detailed audience targeting tools. You can target by Age, Gender, Location, Income, Employment, Life Events, Interests and what their online behaviour has shown they are ‘in-market’ to buy. And just like Google, you’ll only pay when someone shows interest – be it a click on your video ad, watching the whole thing or paying per 1000 views.
Got video content at the ready or keen to promote your business in this way? Our team can take your video ad to new heights, boosting brand visibility and engagement today.
Have an e-commerce website? You may want to consider Google Shopping.
Setting up a Google Shopping campaign allows your business to list your inventory online, enabling product images (linked directly to your product pages) to appear on page one of Google (on the side of the search results), in Google images, on the Google Shopping tab and more. For example if you sell running shoes and a customer enters ‘running shoes’ as a keyword in Google Search, your visual Shopping ads could pop up, allowing this customer to browse through images of your running shoes and look at how much they cost vs the competition, essentially doing a quick-fire analysis to find what they’re looking for.
As an e-commerce retailer, you’ll know the more qualified your leads are, the better the end result. So if you can get a customer to your product page with the knowledge of what the product looks like and how much it costs versus other products out there, this will push them further down the sales funnel than your average website visitor.
Our team has conducted many successful Google Shopping campaigns – for example in Q1 2018 before Google Shopping, one of our clients had a return on ad spend of 4.92 (with revenue of $71,000 for the quarter). Compare that to Q1 2020 with Google Shopping, return on ad spend is sitting at 10.91 (with revenue of $535,800 for the quarter). Get in touch if you’d like a similar result!
Ever wondered why you keep seeing ads from businesses after you’ve visited their website? You can thank remarketing.
Remarketing is a very powerful tool in Google’s box of tricks, allowing your ads to follow your website visitors around the internet – as they browse news sites, watch videos on YouTube and more. Primarily used in Google Display and YouTube campaigns, it keeps your brand top-of-mind and allows you to stay connected with your audience – albeit from a distance – even once they’ve left your website. If a customer was thinking about buying running shoes, visited your site and left – don’t worry, we can ensure they won’t forget about that trip to your ‘store’!
Remarketing can be a highly cost effective way to advertise, typically seeing more people clicking on these ads than other types of Google Display ads as well as having a higher rate of action such as making a purchase or submitting a form.
If you’re keen on running a Google Display or YouTube campaign, our specialists can discuss the options around remarketing with you.
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