Google Analytics

You've got visitors to your site... great! But how do you make sense of and gain value from all that data?

Google Analytics is a staple tool every business owner should have in their marketing toolbelt. Why? Firstly, because it’s free. Secondly, it’s one of the most effective data visualisation and reporting platforms out there. Regardless of the advertising channel you engage Conversion Marketing’s services on, we will set up a Google Analytics account for you if you don’t have one already!

01

No more guessing

Tired of ‘having a hunch’ that your marketing efforts are working or didn’t work? Or maybe you’re ‘pretty sure’ your website does a good job in engaging site visitors and potential customers? If this sounds like you, you’ll be very pleased to know it doesn’t have to be this way.

Google Analytics removes all the guesswork, giving you power in knowing what makes a good business website – allowing you to focus your efforts in doing what you do best.

02

Know who your target audience actually is

Gaining insight into who is visiting your website is one of the most valuable aspects of the Analytics platform. Data such as age and gender can be broken down, as well as your users location and their interests. For example, if you find out that:
– men based in Wellington
– between the age of 45-54
– who are in-market for real estate
are converting at a much higher rate than any other group during a given month, you could tailor your website and marketing efforts to capture this group’s attention more than others, with the goal of increasing conversion rate.

As well as providing insights on who is visiting your site, Analytics can also show you what they’re doing once they’re there, including the path they take to conversion – or not!

03

Know what marketing activities are driving ROI

Regardless of whether your business is product based via e-commerce, or service based via lead generation, Google Analytics can tell you how your site visitors are in fact coming to your website (and how many). This is extremely important from a marketing effectiveness point of view, as if you are running a Google Ads campaign, you’ll want to know exactly how many customers/leads you received, how much those products/leads were worth (if you can provide a conversion value) and how much those customers/leads cost to acquire.

Alternatively, if you notice a lot of traffic is coming in from a particular source, you may want to focus the majority of your marketing efforts on that channel to help improve ROI.

Chat with one of our experts today

Chat with one of our experts today

Google Tag Manager

In addition to using Google Analytics, we (in most cases) recommend using Google Tag Manager – a free tool that allows marketers to deploy and manage lots of different tags (bits of code) on your website for tracking & conversion purposes – without having to edit the code of the website itself.

Setting up Google Tag Manager for your business is included in all of our packages (unless otherwise specified).

Consultation and Quote

Talk to us today about your digital marketing objectives and requirements and we can advise you about the fastest and most cost effective way to grow your business.

Call us on 0800 2666 54

Existing Digital Strategy Audit

Are you getting the best value for money from your digital marketing spend? We can analyse your current strategy and platforms and provide you with recommendations & a technical report on how to improve your return on investment.

CONTACT US
REQUEST FREE AUDIT

Consultation and Quote

Talk to us today about your digital marketing objectives and requirements and we can advise you about the fastest and most cost effective way to grow your business.

CALL US TODAY

Existing Digital Strategy Audit

Are you getting the best value for money from your digital marketing spend? We can analyse your current strategy and platforms and provide you with recommendations & a technical report on how to improve your return on investment.

REQUEST FREE AUDIT