Good question, we say – and we can help you answer that. Digital audits are a fantastic way to get an unbiased, honest set of expert eyes analysing your digital account performance, platform set up & strategy – whether that be via Google Ads, Facebook and more.
Holistic analysis
Once we have access to the relevant digital platforms, our specialists start with an overall analysis and ‘inspection’ of your existing strategy/strategies and platform/s.
This crucial step is often more important from a strategic point of view, as it will highlight any loopholes or missing parts. Our goal is to ask the hard questions you may not have time to ask yourself on a day-to-day basis – with the purpose of ensuring every dollar is being invested in the right place.
Deep dive into data
Once the general overview and strategic understanding has been laid out, our experts take a deep dive into your data – remember, data doesn’t lie – unless the tool in which it’s being measured has been set up incorrectly!
Depending on your requirements, a data dive can range from an in-depth Google Ads analysis right through to content and strategies employed on social media, search engine optimisation (SEO) and conversion rate optimisation/website audits.
Recommendations to improve ROI
Overall analysis, check. Data dive, check. Now to put all that valuable information into an easy to understand technical report…
At its core, and regardless of your business vertical, our recommendations have a universal goal in mind – what changes need to be made to improve your return on investment. Speaking to data is in our dna, but we guarantee that from any audit provided you’ll walk away happy – either with confirmation by expert opinion that your current strategy is on point, or with the knowledge of where there’s room for improvement and why.