In order to provide you with an in-depth CRO report, user behaviour analytics software Hotjar will need to be installed on your website.
Hotjar’s reporting shows how deep users go to on page, where they click, where their mouse cursor is moving on each page, and how use differs between devices. In layman’s terms, it will show you what your website visitors are doing on site, why your website visitors are acting in a certain way, where they are having problems, and why they are not converting. Something Google Analytics unfortunately cannot do!
CRO and Hotjar work hand in hand by not only helping improve the usability and results of a site you want to keep, it’s also a great stepping stone towards rebuilding a new site altogether – taking away any guesswork and perceived customer ‘personas’. Once that new site is complete, you could then install Hotjar again to confirm your design decisions.