Want to convert more leads into customers or products into sales?
Conversion rate optimisation (CRO) may just be your new best friend. Acting as an exponential benefit for any business, CRO is all about increasing the number of website visitors who are converting into leads, customers and/or sales. It involves a number of tools and strategies, all of which are aimed toward the objective of improving tangible business results.
01
Usability standards
When addressing conversion rates, it’s best to analyse and report on website information in three key areas – all of which Conversion Marketing’s findings will cover in depth. These include drivers that bring traffic to your site, barriers that prevent conversions on your site and hooks that persuade action on your site.
When analysing the above, our findings and recommendations are not only based on real data, but also on international usability standards and best practice visitor expectation research.
02
2x conversion rate, 2x revenue
Having a strategy around increasing website visitors through both paid and organic search is fantastic – but increasing your website’s conversion rate can also have a solid impact on business results.
You can generate more return from your marketing by converting more visitors by getting them to take the action you want them to take (filling out a form, picking up the phone, visiting your brick & mortar premises or getting out their credit card). Not only will your increased conversion rate mean you will experience greater business growth and lower your cost per acquisition, it ensures your marketing spend goes further and delivers more bang for buck.
03
CRO tools
We use user-behaviour tracking software Microsoft Clarity (together with Google Analytics and research on website best practice standards) to analyse and report on your website’s ability to convert users once the first 1-3 months of data has been collected.
This will highlight areas where website improvements could be made to improve the conversion rate and user engagement, providing valuable insights into how you can maximise the return from your marketing spend. To find out more about Microsoft Clarity and how it works please keep scrolling.
Chat with one of our experts today
Chat with one of our experts today
Microsoft Clarity
In order to provide you with an in-depth CRO report, user behaviour analytics software Microsoft Clarity will need to be installed on your website. While there are other platforms that offer these insights such as Crazy Egg and Hotjar, we recommend Clarity as it provides fantastic insights and it is free to use which is an added bonus.
Microsoft Clarity’s reporting shows how deep users go to on page, where they click, where their mouse cursor is moving on each page, and how use differs between devices. In layman’s terms, it will show you what your website visitors are doing on site, why your website visitors are acting in a certain way, where they are having problems, and why they are not converting. Something Google Analytics unfortunately cannot do!
- See where people click, what they ignore, and how far they scroll.
- Watch how people use your site. Explore what’s working, learn what needs to be improved, and test out new ideas.
- Quickly discover where users get frustrated and turn these problems into opportunities.
- Connect Clarity and Google Analytics to find out the ‘why’ behind the numbers you see.
CRO and Clarity work hand in hand by not only helping improve the usability and results of a site you want to keep, it’s also a great stepping stone towards rebuilding a new site altogether – taking away any guesswork and perceived customer ‘personas’. Once that new site is complete, you could then install Clarity again to confirm your design decisions.
