Conversion Marketing Blogs

The Importance Of ‘Good’ Data In The AI Age 1080 1080 Conversion Marketing

The Importance Of ‘Good’ Data In The AI Age

Since the first clickable banner went live online in 1994 the world of digital marketing has continued to change and evolve. In recent years artificial intelligence (AI) has emerged as a game-changing tool to help businesses connect with customers. As a result, we are operating in an age where almost every platform, campaign and ad…

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Halloween and the Things that Truly Terrify Digital Marketers 1200 1200 Conversion Marketing

Halloween and the Things that Truly Terrify Digital Marketers

Things That Truly Terrify Digital Marketers As digital marketers we often find ourselves haunted by deeply scary things that lurk in the darkest corners of the digital realm. While fictional ghouls might take up some attention this week, these digital figures of darkness are what truly keep us awake at night… or very busy trying…

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How To Avoid Getting Hacked 1200 1200 Conversion Marketing

How To Avoid Getting Hacked

Tips and Advice to Avoid Common Scams in 2023 Over 3.4 million scam phishing emails are sent every day and in a world where they are becoming increasingly complex and sophisticated, it is getting harder and harder to protect your accounts. Depending on the structure of the scam and the account that was hacked it…

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Timelaps view of Auckland motorways with a view to the CBD and Sky Tower.
Digital Marketing In Uncertain Economic Times 1200 1200 Conversion Marketing

Digital Marketing In Uncertain Economic Times

The Benefits of Investing in Advertising During Economic Downturns We get it. It’s a struggle out there for many businesses right now, with operating expenses rising and the cost of living crisis hitting customers – making it harder and harder to win new business and keep existing customers spending with you. Factors like these, plus…

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10 Steps To Optimise Your Google Business Profile for 2023 1200 1200 Conversion Marketing

10 Steps To Optimise Your Google Business Profile for 2023

In today’s digital age, having a strong online presence is crucial for businesses of all sizes. Your Google Business Profile (formerly known as Google My Business) is a powerful tool that can help you reach local customers, improve your online visibility, and drive more traffic to your physical store. In this quick 10-step guide, we’ll…

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SEO vs. SEM which one is better? 1080 1080 Conversion Marketing

SEO vs. SEM which one is better?

Before we break down SEO vs.SEM let’s define the terms. What is SEO and SEM? SEO, or Search Engine Optimization, attracts organic (FREE), traffic to your website. We do this by targeting specific keywords that customers may use to search for your products or services and show up on search engine results pages (SERP). SEM,…

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Voice Search – a 2023 update 1080 1080 Conversion Marketing

Voice Search – a 2023 update

Voice Search – a 2023 update The number of users using their voice to search has been increasing in recent years. We are seeing the capabilities and technology around voice search continue to leap forward, with constant enhancements of artificial intelligence, the rise of A.I. chat assistants, like Chat GPT, and increasingly accurate algorithms. As…

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Meta, Advantage Shopping Campaign
Meta’s Newest Campaign Type 1080 1080 Conversion Marketing

Meta’s Newest Campaign Type

Whether you’re a pro or a beginner in the world of social media marketing, and in this case Meta (previously known as Facebook), there are always constant updates to improve current software and trial new products. Meta has launched its new automation tool to increase sales and drive growth called “Advantage+ Shopping Campaigns”. So let’s…

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Conversion Marketing is Turning 10! 690 690 Conversion Marketing

Conversion Marketing is Turning 10!

This month we’re celebrating 10 years in business… and what an eventful 10 years it has been! If anything, it has taught us that change is constant in the digital marketing NZ industry – we’ve seen mighty change in the past few years through the ebbs and flows of the pandemic, but in looking back…

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Sunsetting Google Shopping and launching Performance Max
Farewell Shopping Campaigns, Hello Performance Max 1080 1080 Conversion Marketing

Farewell Shopping Campaigns, Hello Performance Max

Google continues to update and innovate its ad campaign formats to help businesses leverage its platforms and ad networks effectively. With the launch of Performance Max campaign types, Google has demonstrated its A.I. and machine-learning capabilities for ads have stepped up a gear, and with the end of Shopping campaigns later this year, means this…

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Instagram Layout Changes 1200 1200 Conversion Marketing

Instagram Layout Changes

Your Instagram Feed May Be Changing – Here’s What You Need To Know In their latest attempt to steal back market share from Tik Tok, Instagram has started testing a new full-screen, immersive feed. According to Instagram founder Adam Mosseri this is part of the platform’s plan to increasingly make video a larger part of…

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TikTok for Businesses
The Do’s and Don’ts Of TikTok For Businesses 1200 1200 Conversion Marketing

The Do’s and Don’ts Of TikTok For Businesses

The Do’s and Don’ts Of TikTok For Businesses With the digital marketing ecosphere forever changing, business owners and marketers need to be ready to adapt and utilise new trends and social media platforms. So let us introduce you to the newest kid on the block -TikTok! It’s now the ‘latest and greatest’ fast-paced social media…

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