What's working and what's not? Lets find out...
Whether you’ve been running digital campaigns and promotions for years or you’re new to a job, business or the marketing industry as a whole, conducting research and analysis on a regular basis is an important part of keeping any digital activity on point. Unfortunately it often falls by the wayside as it can be a time consuming task! Luckily we can take care of that for you – asking the hard questions and providing recommendations so you can get stuck in and create change quickly.
01
Competitor research
Do you truly know your competitors? Many think they do – based on outdated data or insights. Regardless of whether your industry is highly competitive or not, staying on top of what your competitors are doing, in our experience, should always be top of mind.
This can be achieved by conducting a quarterly competitor analysis – or at least prior to running any large promotions or campaigns. It can be holistic overview or specific to paid platforms such as social media or Google Ads, and even organic (free) channels such as SEO. Arguments could be made to focus on channels that are most valuable to you or provide the best ROI, on the basis that other channels have been tried and tested and disregarded for a reason.
02
Opportunity for growth
Understanding your opportunity for growth is another key component of digital research – and the key is staying ahead of the curve. As the online space changes so rapidly (we can’t stress this enough), understanding and noticing trends in data can give you the foresight needed to enter a new market, country or pivot your offering as a whole.
03
Existing analysis and recommendations
If you don’t think you’re getting the best value for money from your marketing spend, or you just want someone to tell you what’s working and what’s not, we can help you understand your data and provide recommendations on how to improve your return on investment. By analysing your active accounts, campaigns and strategy, usually via a digital audit, we can provide a technical (yet easy to digest) report on key areas for improvement.