Want to get more of the right people to your website?
You’re in luck. Our team of Search Engine Optimisation (SEO) specialists are pros at improving website visibility, helping your business get noticed by more people (for free) who are actually looking for the products/services you have.
01
Short term ‘pain’, for long term gains
Are you sitting down? Here’s the hard fact of the day. Only 2% of searchers will look beyond page 1 of Google. So it’s be there, or be square (or run a Google Ads campaign). Unlike Google Ads, which can provide you with immediate visibility, SEO isn’t a short term fix.
On average, more than 50% of site traffic comes from organic search i.e. typing a query into a search engine such as Google and clicking on a result of that query (that hasn’t appeared due to an ad). SEO requires love and care long term, not only to increase your position in the search results, but to build more trust, awareness and credibility in the marketplace/from Google. This is achieved by improving the experience visitors have on your website and helping them leave satisfied with what they were looking for in the first place. Remember, Google’s core goal is to provide users with the most useful and accurate results possible – satisfying their query. And it’s our job to help you do that.
02
SEO vs SEM
If you’re tossing up between investing in SEO versus SEM (search engine marketing/Google Ads), we encourage you to think of them as two sides of the same coin.
SEO will get people to your your site for free (we call this ‘organic’ traffic), whereas a paid Google Ads campaign will help you be visible for keywords relevant to your business that are more difficult to organically rank for. If the two are used in conjunction, it will provide you with more visibility, resulting in more website visitors and generating even more targeted leads. And although SEO will cost you next to nothing (in terms of media spend) compared to a Google Ads campaign, you’re not losing out on that oh-so-valuable data – it’s still fully measurable.
Our team are firm believers that SEO is more successful when it works alongside Google Ads, Social Media and web development.
03
Change is a given
It’s fair to say staying ahead of the competition is usually front of mind for any business – and sometimes you have to pick your battles. If you can’t ace it on every customer facing/marketing channel, then pick the ones that really matter and will have the most impact – with the ramifications from Covid-19 still yet to fully play out, being visible digitally is more important than ever.
The world of the web isn’t static, it’s constantly evolving, so adapting to these changes is crucial to keep your business ahead of the curve and the competition. User behaviour, search engine algorithms, and the way people ‘consume’ their content are just a few examples of things that change – therefore ongoing testing is necessary. Investing in SEO will help you navigate these changes and help your business adapt and continue to grow in whatever the digital era throws at us.
Chat with one of our experts today
Chat with one of our experts today
Basic Audit
Full Audit
Evolve On-Going SEO Package
Flexi Services / Bites Menu
SEO Training
Basic Audit
Our fundamentals SEO audit includes a technical SEO analysis of your website which looks at whether or not your site can be found by a search engine such as Google. It can also include an analysis of how you rank locally – this is especially important for brick-and-mortar stores or businesses with a high focus on servicing their local area i.e. a daycare.
Full Audit
A comprehensive audit includes a technical analysis of your website, comprehensive keyword research, current analysis of your on page optimisation, local SEO analysis and a link profile analysis. This is our full SEO audit package to help you identify any existing errors and the steps to take to improve your SEO.
Evolve On-Going SEO Package
The evolve SEO package is an on-going retainer for any business wanting to continually invest in improving their organic visibility and eliminate user friction. Depending on requirements, we provide a fast track option which has a higher monthly investment up front, or a medium to long-term option in which time and dollars invested are spread out over a longer period of time.
Flexi Services / Bites Menu
If you’re on a budget, instead of implementing a monthly retainer, we can suggest a service off of our flexible ‘bites’ menu that will be most relevant to your business. For example, if you run an e-commerce site, we may suggest you invest in schema mark-up or alt text optimisation to enhance your products in the search engines.
SEO Training
Should you wish to learn more about SEO we can empower you with the skills and knowledge required to help you improve your organic visibility yourself, as part of our specialist training services.
We can put together a training schedule that works for you – typically these sessions go for 1-2 hours over a number of weeks as per your desired outcome.