If you’re tossing up between investing in SEO versus SEM (search engine marketing/Google Ads), we encourage you to think of them as two sides of the same coin.
SEO will get people to your your site for free (we call this ‘organic’ traffic), whereas a paid Google Ads campaign will help you be visible for keywords relevant to your business that are more difficult to organically rank for. If the two are used in conjunction, it will provide you with more visibility, resulting in more website visitors and generating even more targeted leads. And although SEO will cost you next to nothing (in terms of media spend) compared to a Google Ads campaign, you’re not losing out on that oh-so-valuable data – it’s still fully measurable.
Our team are firm believers that SEO is more successful when it works alongside Google Ads, Social Media and web development.