Email Marketing

1 email to 10,000 or 10,000 emails?

Smarter data gets you better results. Similar to programmatic advertising, email is all about serving the right content to the right people at the right time – knowing your audience is crucial.

We can help you understand your data, from legal and best practice audit trails, through to preference centres and email “hygiene”. We’ll help you figure out what data is missing and where the gaps are in order for you to segment your data properly based on your objectives.

When we say personalisation, we don’t just mean “Hi John”.

Personalisation is delivering targeted, smart, data-driven content to your customers – it works hand in hand with segmentation. In some industries, marketers have moved beyond pre-open personalisation to engagement based personalisation. Rather than an email being static when we hit “send”, email can now be dynamic – adapting to when, where and how customers open and interact with it – super charging the relevance of your messaging like never before. Talking to your customers in their language is key – and capturing their attention is vital. We can help you make that happen.

Email isn’t a stand alone channel – it should be integrated seamlessly with your other marketing activities (and if required, CRM systems). How? By using smart automation software – it’s usually a standard with any (good) marketing platform these days!

When building your customer lifecycle/retention communication strategy, email is often at the forefront – because if you can identify at what point your customers become disengaged (i.e. stop opening emails) or move into another sales tier/loyalty program for example, their buying behaviour will have changed and so too is the way you should be speaking to them – all of which can be done in a relevant, timely, personal manner via automated email. Our team are pros at marketing automation – we can help you piece it all together so every stage of your customer journey is covered (including transactional emails too).