Black Market were looking for a partnership that would allow them to grow and improve profitability in the highly competitive online market place. As pioneers in online wine since 1999, Black Market offer quality wine at outstanding prices direct to your door.
Black Market has a small, dedicated team running a successful and growing business, with a very simple message which has remained unchanged since their inception: “Quality wine online, exclusive prices.”
All the wine at Black Market is independently tested and assessed. Only wines that achieve strictly specified quality levels are accepted. This is done to ensure the wine delivered to you is of exceptional quality and value. No exceptions allowed.
Many of the wines are exclusive to Black Market. These wines are produced by New Zealand’s premium award-winning wineries, which allows Black Market to deliver you wines of exceptional quality. And because many of the traditional costs associated with the sale and distribution of wine are not incurred, you’re getting exceptional value too.
Key Metrics
Black Market has increased sales revenue and achieved a positive return on investment, experiencing significant year- on-year gains.
+119.14%
YOY Increase in Conversion Rate
-39.14%
Cost per Conversion down YOY
+38.49%
YOY Increase in Conversion Value
"Our experience working with Conversion Marketing and the care and attention that Mike has paid to our account has been a real pleasure so far. We can feel the Conversion Marketing team getting as excited as us about the little wins and big wins we are seeing as a business, and we know we are in very safe hands."
Objectives.
Black Market have been leaders in online wine sales since 1999. They were looking for sales growth but alongside of this, it was critical that their cost per acquisition results delivered in a positive return on investment and an improvement on their previous performance.
Solutions.
Leveraging Digital Strategies and incorporating machine learning, we put together Campaigns to connect to customers wishing to buy quality wine and products online. Optimising Black Market’s marketing strategy allowed us to scale their results while continuing to focus on cost-per-aquisition and ROI.
Results and Benefits
01 Significant Increase In Sales
Black Market achieved a notable improvement with an 85.02% increase in Conversions and, more importantly, a 38.49% year-on-year increase in conversion value through continually refined and optimised campaigns.
02 Profitable Sales
We were able to lower cost per acquistion by a huge 39.14% YOY and we improved profitability by 154%.
03 Improved Pre-Qualification of Prospective Customers.
Using strategic targeting has led to a significant improvement in pre-qualifying prospective customers. This targeted approach has streamlined the customer acquisition process and boosted ROI for the company. Conversion Rate increased from 10.39% to 22.77% YOY – a 119.14% improvement!