Rapallo AV supplies & stocks the latest audio visual technology and AV design concepts. Rapallo AV has continually boosted sales and achieved a positive return on investment, experiencing significant year-on-year gains.
Since 2019, Rapallo AV has collaborated with Conversion Marketing, continuously refining its strategies within the digital realm to effectively achieve Rapallo’s marketing objectives and goals.
For close to 20 years, Rapallo has been a friendly Kiwi company focusing on the sale and installation of quality Audio-Visual Products of the highest standards for a wide variety of budgets. They do what they do really well, to the point that they have become Auckland’s largest specialist AV Store and have a loyal base of customers who come back time and time again.
What makes Rapallo unique is the fact they’ve tailored their business to what their customers want. They aim to provide you with all the assistance, advice and information you need to find a product that suits your budget and needs. There are NO pushy sales techniques @ Rapallo. For their team, it is about providing a solution that works with your vision, your budget and your requirements.
Key Metrics
Rapallo AV have experienced significant year-on-year gains and improvements to their business results.
+1140%
YOY Increase in Return on Ad Spend
76.04%
Conversion Value Increase YOY
33.78%
YOY Increase in Conversion Rate
“Our return on Ad spend is somewhere close to 10 times what we spend. I would definitely recommend Conversion Marketing. They do a fantastic job, they’re approachable, they’re easy to get on with, they give us what we want and they actually spend time learning about our business before they do the Campaigns which I think is vital. “ Simon Bell - MD - Rapallo
Objectives.
Rapallo AV supply & stock the latest audio visual technology and AV design concepts. The primary objective was to grow their engagement & visibility with prospective customers with the view to achieving consistent and profitable sales growth targets.
Solutions.
Leveraging Digital Strategies and incorporating machine learning across Google and Meta Ads, together with our extensive experience, we put together Campaigns to connect users who are looking for quality Audio-Visual Products, great advice and effective AV solutions. Optimising Rapallo’s marketing strategy allowed us to scale their results while continuing to focus on cost-per-aquisition and ROI.
Results and Benefits
01 Significant Increase In Sales
Rapallo achieved a notable improvement with a 76% year-on-year increase in conversion value through continually refined and optimised campaigns across both channels.
02 Profitable Sales
Achieving a return on ad spend of 1140% is impressive in a competitive marketplace – from the beginning ensuring the Campaigns not only delivered sales growth but did so profitably was a key objective.
03 Improved Pre-Qualification of Prospective Customers
Using strategic targeting methods has led to a significant improvement in pre-qualifying prospective customers, resulting in a higher conversion rate for Rapallo. This targeted approach has streamlined the customer acquisition process and boosted ROI for the company.