Get real results with our Pinterest Marketing Services
Here’s the thing about Pinterest that most people don’t realise – it’s not really social media. It’s more like the world’s biggest, most organised mood board where people go when they’re actively planning to buy something. Think about it: when someone pins a kitchen renovation idea, they’re not just daydreaming – they’re probably weeks or months away from actually renovating their kitchen. While everyone else is fighting for attention on Facebook and Instagram where people are just scrolling for entertainment, Pinterest users are literally curating their future purchases. It’s like being able to advertise inside someone’s shopping list, and that’s exactly why our Pinterest marketing approach works so differently from other platforms.
“Not only do they really know their trade, they are also great at keeping us informed and involved in any strategic changes as well as taking a clever approach to implementing changes. .”
DEAN GRAHAM | UNO FURNITURE
Your brand in their dreams (literally)
Pinterest is where people go to dream and plan their ideal life – their perfect home, their next holiday, their wedding, their business goals. When your ad appears alongside those aspirational pins, you’re not interrupting someone’s scroll; you’re becoming part of their vision board. We’ve seen this firsthand with our clients – when a home decor business shows up in someone’s “dream living room” board, or when a wedding photographer appears while someone’s planning their big day, the connection feels natural and welcome.
Ads that don’t feel like ads
The beauty of Pinterest ads is that they don’t feel like ads at all. They look like regular pins, they save like regular pins, and they live on people’s boards long after other social media posts have disappeared into the void. We’ve had clients whose Pinterest ads are still driving traffic and sales months after the campaign ended, simply because people saved them to their boards and keep coming back to them when they’re ready to make that purchase.
Shopping intentions on steroids
Here’s what makes Pinterest marketing so powerful for businesses – people don’t come to Pinterest to catch up with friends or watch funny videos. They come with a specific mission: to find ideas, plan purchases, and discover products they didn’t even know they needed. We’re talking about users who are 85% more likely to make a purchase compared to other social platforms.
When someone searches for “small business marketing ideas” or “eco-friendly packaging solutions” on Pinterest, they’re not just browsing – they’re actively looking for solutions to implement, which is exactly why our clients see such strong conversion rates from their Pinterest marketing efforts.
How Pinterest ads actually work (and why they're different from everything else)
We know what you’re thinking – another advertising platform to figure out, right? But here’s the thing about Pinterest: it works completely differently from Facebook, Instagram, or Google Ads, and once you understand why, it all makes perfect sense.
How do Pinterest ads work?
How to use Pinterest for business (and why most people get it wrong)
Benefits of using Pinterest for business (beyond just pretty pictures)
How do Pinterest ads work?
Pinterest is essentially a visual search engine where people create boards to organise their interests and future plans. When someone creates a board called “kitchen renovation ideas” or “small business tips,” they’re telling Pinterest exactly what they’re interested in. Our job is to make sure your business shows up when they’re actively looking for what you offer. Unlike other platforms where we’re trying to grab attention away from friends and entertainment, on Pinterest we’re joining the conversation they’re already having with themselves about their goals and aspirations.
The whole process feels incredibly natural: someone searches for something they need, your beautifully designed ad appears alongside organic pins, they save it to their board for later, and then when they’re ready to take action, they come back to your pin and click through to your website. It’s patient marketing that works with people’s natural planning and purchasing behaviours rather than trying to rush them into immediate decisions.
How to use Pinterest for business (and why most people get it wrong)
The biggest mistake we see businesses make with Pinterest is treating it like Instagram or Facebook – posting pretty pictures and hoping for likes. That’s not how Pinterest marketing works at all. Pinterest users are searchers, not scrollers. They type specific keywords into the search bar looking for solutions, inspiration, and ideas they can actually use.
When we set up a business Pinterest page for our clients, we focus on creating content that answers the questions their ideal customers are actively searching for. If you’re a financial advisor, we’re not just posting generic money tips – we’re creating pins that show up when someone searches for “how to save for a house deposit in New Zealand” or “retirement planning for small business owners.” It’s about being the helpful answer to their specific questions, positioned exactly where they’re looking for solutions.
The magic happens when your pins start showing up in related searches and recommendations. Pinterest’s algorithm is incredibly good at connecting people with relevant content, so when someone engages with your pin about kitchen storage solutions, Pinterest will start showing them your other home organisation content. It’s like having a personal shopping assistant that knows exactly what each user is interested in and keeps bringing your business to their attention at just the right moments.
Benefits of using Pinterest for business (beyond just pretty pictures)
Pinterest isn’t just another place to post your content – it’s genuinely one of the best long-term traffic drivers we’ve seen for the right types of businesses. While your Facebook post gets maybe 24-48 hours of visibility, your Pinterest pins can keep driving traffic for months or even years. We have clients whose pins from 2022 are still bringing in new customers today.
The platform is particularly powerful for businesses in retail, food, home and garden, fashion, wellness, and b2b services like marketing, finance, and consulting. But here’s what’s really interesting – Pinterest users have significantly higher purchasing power compared to other social media platforms. They’re not just window shopping; they’re actively planning purchases and investments. When someone pins your business to their “services to try” board or “products I want” board, they’re putting you on their actual shopping list. That’s the kind of marketing visibility that translates directly into sales, which is why our Pinterest success stories consistently show strong ROI for businesses that commit to the platform properly.
Frequently Asked Questions
Is it worth doing Pinterest marketing if you're a small New Zealand business?
Yes! While Pinterest might seem US-focused, we’ve seen fantastic results for Kiwi businesses across many industries. The key is understanding that Pinterest users are planners and researchers – they’ll discover your business on Pinterest and then seek you out locally. Plus, with less competition from local businesses, there’s a real opportunity to dominate your niche.
What's the best way to use Pinterest for business if I'm just starting out?
Start by creating a business Pinterest page and focus on solving problems your ideal customers are searching for. Rather than promoting products directly, create helpful, informative pins that answer questions. Think “how to choose the right mortgage broker” rather than “hire us as your mortgage broker.” The promotional content can come later once you’ve built trust and visibility.
How can I learn how to use Pinterest for business without making expensive mistakes?
The best approach is to start with organic content to understand how your audience uses Pinterest, then gradually introduce paid advertising once you know what resonates. Pinterest also offers excellent free resources through Pinterest Business, and working with an agency experienced in Pinterest marketing (like us!) can help you avoid the common pitfalls that waste time and money.
How do Pinterest ads differ from regular Pinterest marketing?
Organic Pinterest marketing is about creating helpful content that shows up in searches over time. Pinterest ads let you fast-track this process by promoting your best-performing pins to targeted audiences. It’s like having the best of both worlds – the long-term benefits of organic reach plus the immediate visibility of paid advertising.
Can Pinterest marketing tools help grow my business faster?
Pinterest’s business tools like Analytics, Trends, and the Ads Manager give you incredible insights into what your audience is searching for and how your content is performing. We use these tools to identify trending topics in your industry and create content that rides those waves of interest, often leading to much faster growth than just posting randomly.
What types of businesses see the best Pinterest success stories?
While many people think Pinterest is just for lifestyle brands, we’ve seen amazing results for professional services, b2b companies, and local service businesses. The key is understanding your audience’s Pinterest behaviour – are they searching for solutions you provide? If yes, Pinterest can work brilliantly for you.
Do I need professional photos to advertise on Pinterest?
While high-quality visuals definitely help, you don’t need a professional photography budget to succeed. Many of our most successful Pinterest campaigns use simple, clean graphics with helpful text overlays. Pinterest users value useful information over perfect photography, so focus on creating pins that are genuinely helpful rather than just pretty.
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“I’m really thrilled with the results Jill, Jamie, Jono and the team @ Conversion Marketing have achieved for Uno Furniture since taking over our Digital Marketing.
Not only do they really know their trade, they are also great at keeping us informed and involved in any strategic changes as well as taking a clever approach to implementing changes. Thanks a million.”
Where to from here?
Whether you want to optimise your current digital strategy or looking for “outside of the box” ideas, we can advise you about the fastest and most cost effective way to grow your business.
Get in touch by calling us on 0800 2666 245 or feel free to fill in our form and we’ll be in touch with you soon.
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