Digital Marketing Fundamentals Training

Empowering businesses with real world, best practice digital knowledge and tools

Since 2016, we have been a service provider for Regional Business Partners (RBPN) to deliver specialised capability training to a wide range of clients. These sessions, typically attended by small groups of participants, are designed as hands-on, workshop-style courses tailored to individual needs. Additionally, we have facilitated similar programmes for small businesses, including local enterprises and larger business groups such as local business associations, BNZ Connect, and Kiwibank.

This course is registered with the Regional Business Partner Network. To explore if your business may be eligible for support, contact us so we can put you in touch with your local Regional Business Growth Advisor, if appropriate, to discuss further.

Understand key digital marketing channels and identify opportunities to grow your brand and your business via targeted relevant digital strategies.

Have a base of practical knowledge and understanding so you can decide whether you wish to facilitate the strategies in-house.

Know how to ask the right questions and perform quality control reviews for any staff member or 3rd party provider where a marketing service is outsourced.

Access and leverage data so you can make informed decisions to drive business growth and improve your return on investment.

In this segment, we will cover information to help the attendees determine how to get the maximum return on their time and money based on their current capability and audience. We will also talk about successful marketing strategies from other small to medium businesses.

In this segment we will cover data analysis and help the attendees gain a greater understanding of the data they have access to from their own website and/or marketing platforms. We will use sample data to help attendees understand how to make business & marketing decisions based on their own data. This segment will also call for audience interaction and a sample activity.

In this segment we will talk about social media platforms. It will cover information regarding both organic posting and paid advertising. This segment will give the participant an understanding of their market and will enable them to work out which platforms are suitable for their business based on their target market and what goals they would like to achieve.

In this segment we will cover Google Ads strategy. This will include discussion on Google’s multiple campaign types, audience targeting & latest features and how these relate to each industry. We will discuss what makes a successful Google Ads Campaign and what questions to ask yourself/your marketing manager/agency when advertising on the platform. We will look at Google’s planning tools to help attendees understand where they can find new opportunities as well as benchmark their existing campaigns.

In this segment we will cover SEO strategy, we will look at the tools you may wish to use for your SEO content. We will go through strategies around content writing and the use of A.I (where to use it and where not to use it). This segment will include an interactive element where attendees will be selected and some basic auditing features will be performed on their site. This will help demonstrate to all attendees how they can critically analyze their own websites. This segment includes a takeaway resource that covers additional SEO planning and strategy documentation.