Cabjaks uses Digital Marketing as a tool to effectively grow their business and retain their position as market leaders providing high quality modular cabinetry at the best price possible.
Cabjaks products are modular by design. This means that they come in a variety of shapes and sizes that work together to create your new design. Manufactured to order in a matter of days and delivered fully assembled this creates exceptional value.
Cabjaks used a Programmatic Display campaign as a tool to effectively grow awareness about their business and maintain their position as market leaders providing high quality modular cabinetry at the best price possible.
Key Metrics
Cabjaks have continued to increase sales revenue and obtain a positive return on investment with strategic and effective Programmatic Campaigns.
1100%
11X ROI
225
Total Conversions and 157 Transactions
23000
Clicks on Ads
“Conversion Marketing have used a results-focused, data-based, approach to drive business growth for Cabjaks. Having a robust digital strategy and an effective agency partner has made a world of difference to us”
Challenges
Cabjaks operate in a highly competitive space, therefore, the ability to run Digital Campaigns that lead to a positive return on investment and continued business growth can be challenging.
Solutions.
Conversion Marketing ran a comprehensive Programmatic Display campaign over 8 weeks, Oct-Nov 2024. The campaign used a mix of static display ads and native ads, running on selected high-volume quality websites and apps. We targeted audiences in-market for home renovation and home improvement, as well as property investors, and leveraged Cabjaks’ first-party data to target similar audiences to their existing customer base.
Campaign Objectives
- Reach new audiences and raise brand awareness
- Increase new user traffic to the website
- Increase sales
Results and Benefits
01 Reaching New Audiences
Cabjaks’ Programmatic ads had over 7.3M impressions and 1400 new users visited the website.
02 Organic and Paid Search Benefits
Brand lift during the Programmatic campaign led to increased conversion rates from organic and paid brand-related searches.
03 Overall Benefits
The Programmatic campaign generated an additional 225 conversions, 157 of which were transactions – driving a six figure $ value in additional revenue. An impressive 11X return on ad spend.