Eye Institute is on a mission to simplify getting the best eye treatment in NZ. Eye Institute has benefited from our strategic approach to improve its key performance metrics. This resulted in significant growth as compared with the previous year.
Eye Institute make eye treatment easy across New Zealand. Their national eye care service matches exceptional treatment with stress-free service.
With world class surgeons offering a wide range of eye treatments and solutions, their industry-leading experts are there to guide you every step of the way.
They help you improve your eyesight and live life on your own terms.
Key Metrics
The Eye Institute has consistently boosted sales and achieved a positive return on investment, experiencing significant year-on-year gains.
+69%
YOY Increase in Conversions
-21%
Average Cost-per-Aquisition Decrease YOY
+77%
YOY Increase in Conversion Rate
Eye Institute is on a mission to simplify getting the best eye treatment in NZ!
Objectives.
As a leading provider in a competitive landscape, Eye Institutes goal was to increase the number of pre-qualified enquiries and sales while at the same time decreasing the cost per acquisition in order to reach more people and provide life-changing eye treatments.
Solutions.
Leveraging Digital Strategies and incorporating machine learning across Google and Meta Ads, and combining this with our extensive experience, we put together Campaigns to connect with users who are seeking eye treatment. Optimising the marketing strategy allowed us to scale their results, continue to lower the cost-per-aquisition of a new customer and increase conversions.
Results and Benefits
01 Significant Increase in Enquiries
The Eye Institute achieved a notable improvement with a 69% year-on-year increase in conversions through continually refined and optimised campaigns across both channels.
02 Reduction In Marketing Spend
The Average Cost-per-Acquisition has decreased by 21% year on year, indicating a significant improvement in acquisition efficiency.
03 Improved Pre-Qualification of Prospective Customers
Using strategic targeting methods has led to a significant improvement in pre-qualifying prospective customers, resulting in a higher conversion rate (a 77% increase) for the Eye Institute. This targeted approach has streamlined the customer acquisition process and boosted ROI.