Just Water serves over 30,000 homes and offices across New Zealand, driven by core values of Fun, Integrity, Respect, Service, and Trust.
The company is committed to enhancing the lives of New Zealanders by offering high-quality, purified drinking water solutions while minimising environmental impact. Just Water achieves this through its “refill not landfill” approach, refurbishing water coolers, reusing water bottles, and offering biodegradable and compostable cups.
The company’s mission aligns with New Zealand’s efforts to reduce plastic waste, and its comprehensive environmental initiatives, such as the Environment Plus programme, ensure sustainable practices in all aspects of its operations.
With a strong focus on customer service and quality, Just Water has established itself as a leader in providing healthy and sustainable drinking water solutions.
Key Metrics
Just Water have experienced significant year-on-year gains and improvements to their business results.
+71.43%
Significant Search Visibility Gains YOY
+63%
YOY Increased Organic Traffic and Conversions
+75.61%
Substantial Lead Generation Growth YOY
“We love working with Conversion Marketing! It goes without saying that they’re experts at all things digital marketing, however, what sets them apart is their friendly can-do attitude and willingness to go the extra mile.”
Objectives.
Just Water, a water solutions provider, sought to enhance its online presence and drive business growth. Their primary objective in obtaining SEO services was to improve search engine visibility and organic traffic to their website. By increasing their organic search rankings, they aimed to attract more qualified leads through increased quote submissions and contact form enquiries, ultimately boosting their customer base and revenue while strengthening their position as a leading provider of water solutions.
Solutions.
The Conversion Marketing SEO team implemented a multifaceted approach to address Just Water’s challenges. This included conducting in-depth keyword research and optimizing website content with relevant keywords. They also addressed technical SEO issues, such as improving website structure and implementing schema markup. Furthermore, the team focused on enhancing user experience by improving content readability and implementing engaging on-page elements. These strategic steps aimed to improve website visibility, drive organic traffic, and ultimately increase lead generation and conversions for Just Water.
Results and Benefits
01 Significant Search Visibility Gains
Just Water achieved a notable year-on-year improvement in Search Visibility. We improved their overall search position from 9.7 to 7.1, with 71.43% of analysed pages experiencing position improvements.
02 Increased Organic Traffic and Conversions
We achieved a 3.53% year-on-year increase in organic traffic. While this doesn’t look like a huge number per se, our focus was on the quality of the traffic – bringing the ‘right’ people to Just Water’s website. This resulted in a 63% increase in organic search Conversion Rate (from 4.90% to 7.97%) and, in turn, a huge increase in lead numbers (enquiries).
03 Substantial Lead Generation Growth
Our SEO approach for Just Water achieved 75.61% increase in quote submissions and a 65.45% increase in contact form submissions from Organic Search, resulting in a 68% year-on-year improvement in overall lead growth!