Kaiwaka Clothing are makers of outdoor workwear and premium wet weather gear that’s guaranteed to last. We leveraged Meta’s AI driven targeting to scale their core performance metrics and to drive online sales growth.
Everything Kaiwaka Clothing produces is designed to endure the toughest days, year in and year out. High performance, high tech gear that keeps you working, and keeps you dry, warm and comfortable – whatever nature throws your way…
Kaiwaka Clothing has been making easy work of the weather since 1975. You’ll find them in rural New Zealand, in the small town of Kaiwaka, making outdoor workwear that holds fast, where others fall apart. They know what it means to work outdoors, in grassroots industries like farming, fishing, construction, and infrastructure. That’s why they make rain jackets, overtrousers and bib overtrousers that won’t give up. Kaiwaka Clothing is made to go the hard yards and weather any storm.
Key Metrics
Kaiwaka have continued to increase sales and obtain a positive return on investment with significant gains year on year.
+$77.7K
YOY Revenue Increase from Meta Ads Spend
+153%
YOY Return on Ad Spend Increase from Meta
+161%
YOY Increase in Conversion Rate
“Conversion Marketing has transformed our online presence, driving significant growth in both engagement and sales. Their industry expertise and strategic approach have been invaluable to Kaiwaka Clothing. Highly recommended”
Challenges
Kaiwaka operate in a highly competitive space, therefore, the ability to run Digital Campaigns that can cut through the noise, create growth and lead to a positive return on investment can be challenging.
Solutions.
Leveraging AI (Machine Learning) based Digital Strategies together with our extensive experience, we put together Campaigns across Meta (Facebook-Instagram) and Google to connect users who are ready to buy with the products they are interested in. Optimising the data supplied allowed us to scale the results and continue to achieve a positive return on Ad spend while increasing the order volume.
Results and Benefits
01 Revenue Benefits
A significant increase to Conversion Rate resulted in a 161% increase in online sales which translated to 77.7k in additional revenue at an 774% ROI.
02 Budget Efficiency Benefits
Kaiwaka Clothing had a 150% increase in website purchases and 200% increase in revenue. More importantly, there was a 100% increase in ROI with this being 18,671% !
03 Cross Channel Business Growth
A revenue increase of 33% over the past two years and an improvement of ROI from 900% to 1000% on Kaiwaka’s Google Ads Campaigns have complemented the Meta results and resulted in stronger and more consistent business growth.