Shade 7 specialises in New Zealand’s finest cantilever and outdoor umbrellas. In a highly competitive & seasonal environment, it is critical that an agile and responsive marketing approach is taken.
Shade7.co.nz is New Zealand’s premier provider of high-quality outdoor umbrellas, specialising in cantilever and centre pole designs that combine durability with elegant aesthetics. With a focus on delivering premium shade solutions, Shade 7 offers a range of umbrellas that are perfect for residential, commercial, and hospitality environments.
Their key services include custom umbrella design, expert installation, and ongoing maintenance, ensuring that clients receive not only the best products but also comprehensive support to enhance their outdoor spaces. Shade 7 is committed to helping customers create stylish, functional outdoor areas that stand the test of time.
Key Metrics
Shade 7 have experienced significant year-on-year gains and improvements to their business results.
+34.62%
YOY Increase in Conversions
-11.84%
Average Cost-per-Aquisition Decrease YOY
+15.68%
YOY Increase in Conversion Rate
“I’ve been working with Conversion Marketing for around half a year now. I’ve been so impressed with the quality of service that they provide. I highly recommend Conversion Marketing for any business that wants to do digital marketing better.”
Objectives.
Driving sales growth by connecting with those who are proactively searching for outdoor umbrellas is at the core of Shade 7’s objectives. Retaining and growing their market share while working to reduce the cost per acquisition is also a key goal.
Solutions.
Leveraging Digital Strategies and ensuring an agile and responsive approach is vital due to the competitive landscape and seasonality factors. experience. We put together Campaigns to connect (and reconnect) with prospective buyers. Optimising the marketing strategy allowed us to retain market share, lower the cost-per-aquisition of a new customer and increase conversions.
Results and Benefits
01 Increased Conversions
Shade 7 achieved a notable improvement with a 34.62% year- on-year increase in conversions through continually refined and optimised Google Ads campaigns.
02 Reduced Marketing Spend
The Average Cost-per-Acquisition has decreased by 11.84% year on year, indicating a significant improvement in acquisition efficiency.
03 Customer Acquisition
Strategic targeting methods have significantly improved pre-qualification of prospective customers, resulting in a 15.68% increase in conversion rates for Shade 7. This targeted approach has streamlined the customer acquisition process.