Smart Express are market leaders in moving and delivery that needed a strategically designed Digital Marketing plan that would assist them to achieve consistent growth in a highly competitive marketplace.
Smart Express was founded in 2005 and provides a range of Van and Truck moving solutions.
They operate 26 moving and delivery vehicles with a team of 70 professionals and provide a range of moving and delivery services. This includes furniture and fragile deliveries, bulk courier and same day retail deliveries in Auckland, Tauranga and Hamilton.
They also specialise in pack and move and move only services. Covering the greater Auckland region and out of town house moves to all North Island cities.
With a proven track record, their New Zealand moving and delivery trucks are ideal for any small flat or large house move. No move is too small or too big for Smart Express Movers. They are a reliable, experienced and affordable moving company.
Key Metrics
Smart Express increased both conversions and conversion rate to support their strategic goal of driving business growth.
+17.15%
YOY Increase in Conversions - Google
+24.6%
Increase in Conversions - Meta
+159.74%
YOY Increase in Conversion Rate
“The team at Conversion Marketing, during all our dealings, has been way ahead of the pack on all fronts, from being extremely knowledgeable in every area and able to explain and make changes to our overall campaign and strategy with phenomenal results being achieved. They offered great insights on how to improve the user experience. The results have been remarkable.”
Objectives
As a leading provider in a competitive landscape, Smart Express wanted to increase the number of pre-qualified enquiries while at the same time managing the cost per acquisition in order to drive profitable business growth.
Solutions.
Leveraging Digital Strategies and incorporating machine learning, we put together Google and Meta Campaigns to connect with users who are looking for moving and delivery solutions across Auckland, Tauranga and Hamilton. Optimising the marketing strategy allowed us to scale results and increase conversions.
Results and Benefits
01 A Significant Increase In Enquiries & Quote Requests
Smart Express achieved a notable improvement with 17.5% year-on-year increase in conversions from Google and 24.6% via Meta through continually refined and optimised campaigns across both channels.
02 A focus on Business Growth – a Holistic Approach
While some of the Campaigns resulted in a whopping 56.50% increase in quote submissions, it was the holistic approach of reviewing both user experience and the overall strategy that made such a difference to results.
03 Improved Pre-Qualification of Prospective Customers.
Using strategic targeting methods has led to a significant improvement in pre-qualifying prospective customers, resulting in a higher conversion rate (a 159.74% increase) for Smart Express. This targeted approach has streamlined the customer acquisition process and boosted ROI.