Email: The unsung hero of digital marketing
Some people say email is dead. We say otherwise. Understanding the value of email in your marketing mix is huge and not to be underestimated. Like other digital marketing channels, email is fully measurable – however one thing makes it stand out amongst the rest. It’s a direct line of communication with your customers where THEY have opted in to receive information from you. If delivered smartly, email can be a unique and very powerful tool in each stage of your sales funnel.