Email: The unsung hero of digital marketing
Understanding the value of email in your marketing mix is huge and not to be underestimated. Like other digital marketing channels, email is fully measurable; however, one thing makes it stand out amongst the rest. It is a direct line of communication with your existing customers where THEY have opted in to receive information from you. At Conversion Marketing, we are proud to be a Klaviyo Agency Partner in New Zealand. We specialise in using Klaviyo as a powerful B2C CRM to drive sales through data, while continuing to support Mailchimp for businesses focused on high-quality newsletters. If delivered smartly, email can be a unique and very powerful tool in each stage of your sales funnel optimisation.
01
Segmentation
1 email to 10,000 or 10,000 emails?
Smarter data gets you better results. Similar to programmatic advertising, email is all about serving the right content to the right people at the right time – knowing your audience is crucial.
We can help you understand your data, from legal and best practice audit trails, through to preference centres and email “hygiene”. We’ll help you figure out what data is missing and where the gaps are in order for you to segment your data properly based on your objectives.
02
Personalisation
When we say personalisation, we don’t just mean “Hi John”.
Personalisation is delivering targeted, smart, data-driven content to your customers – it works hand in hand with segmentation. In some industries, marketers have moved beyond pre-open personalisation to engagement based personalisation. Rather than an email being static when we hit “send”, email can now be dynamic – adapting to when, where and how customers open and interact with it – super charging the relevance of your messaging like never before. Talking to your customers in their language is key – and capturing their attention is vital. We can help you make that happen.
03
Automation
Email isn’t a stand alone channel: it should be integrated seamlessly with your other marketing activities. As a Klaviyo Agency Partner, we help you move beyond basic “plug and play” automation by using Klaviyo as a smart customer database (a CRM). This allows our team to join the dots between your website and your inbox, ensuring every automated email message is powered by real-life shopping behaviour. This includes:
- Automatic Customer Groups
- Smart Predictions
- Hyper-Personalised Email Content
Chat with one of our experts today
Stop guessing and start growing with an email marketing expert
Why Klaviyo? (The CRM Advantage)
As a Klaviyo Agency Partner, we choose this platform for businesses that want their data to work harder. While many tools just send emails, Klaviyo acts as a smart customer database (a CRM) that learns from real time shopping behaviour.
- It’s Built for Sales: It connects your website, your products, and your customers’ actual buying habits into one clear picture.
- It’s Personal, Automatically: We can send the right message to the right person based on what they actually looked at on your site, not just what list they are on.
- It Grows With You: From simple welcome emails to complex “VIP” rewards and win-back flows, the system scales as your customer base expands.
- Measurable Results: We can see exactly how much revenue every single email generates, allowing us to constantly refine your data driven strategy for the best possible email marketing ROI.
Email Marketing Platforms
Mailchimp, Campaign Monitor, Constant Contact… These are just a few of the hundreds of email marketing platforms available today. At Conversion Marketing, we focus our expertise on the tools that deliver the best results for our clients. We support businesses who primarily want to use Mailchimp for sending newsletters. However, for those ready to scale through data-driven automation and deeper customer insights, our status as a Klaviyo Agency Partner ensures you get the most out of this powerful CRM platform.
Each platform has positives and negatives (and depending on your business type, there will be one that suits you more than others). We can help you assess which one will be most suitable for your business and get your email marketing strategy signed, sealed, and delivered in no time.
