Billboards are going digital.
You might have noticed that billboards are going digital. Billboards and street signs are no longer just static images, they now have digital screens. This change allows advertisers to show dynamic and engaging content to people in public spaces. This means connecting with audiences through effective digital advertising “in the real world,” adding a whole new layer to digital marketing campaigns. Not having to pay for printing, installation, and billboard space for weeks at a time makes out-of-home campaigns cheaper than ever. New technologies also mean that digital billboards are a lot smarter than their traditional counterparts. Advertisers can use mobile data and audience segmentation to target specific interest-based groups, and they can also track impressions in real time. This allows for much more effective reporting and measurement from out-of-home campaigns than was possible previously.
The benefits of digital out-of-home advertising
01
Real-time targeting
With programmatic DOOH advertising, you can reach your target audience in real time. This lets you send relevant messages based on their location, age, and behaviour, creating highly targeted campaigns that drive results.
02
Dynamic content
Digital out-of-home advertising allows you to create dynamic, engaging content that captures the attention of consumers. Whether it’s eye-catching animations, interactive experiences, or personalized messages, digital screens offer endless possibilities for creative expression.
03
Measurable results
One of the biggest advantages of programmatic DOOH advertising is its ability to deliver measurable results. By tracking key metrics like views, impressions, and related conversions, you can measure how well your campaigns work and how they contribute to your awareness campaign strategy.
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Digital out-of-home plus the power of programmatic ad buying
Digital out-of-home advertising can be best utilised by advertisers who already have a reasonable display and awareness advertising budget and adds another layer of visibility to these types of activities.
DOOH advertising allows you to reach target audiences in real-time and brings brands to life in the physical world like never before. This means you can market at scale – planning and running campaigns programmatically across a large source of inventory from nationwide DOOH media owners like Lumo, JC Decaux, Mediaworks, and OOH! – with your ads running across a mix of transit, street-level placements and large format billboards in key locations. It’s a great addition to your other online marketing efforts.
