Why Our Spotify Advertising Services Hit Differently
Picture this: you’re relaxing after a long day, headphones on, listening to your favourite playlist on Spotify. Between songs, you hear an ad for a local café that just opened down the road – and it actually sounds interesting. That’s the magic of Spotify advertising, and it’s something we’re genuinely excited to help New Zealand businesses tap into. Unlike traditional radio where you’re basically shouting into the void hoping someone’s listening, Spotify lets you have actual conversations with people who are already interested in what you’re offering. It’s like being able to whisper directly into the ears of your ideal customers while they’re in their happy place – jamming to their favourite tunes.
“Not only do they really know their trade, they are also great at keeping us informed and involved in any strategic changes as well as taking a clever approach to implementing changes. .”
DEAN GRAHAM | UNO FURNITURE
Your message, their moment
Here’s what we love about Spotify advertising – it catches people when they’re genuinely relaxed and receptive. Think about it: when someone’s listening to music, they’re usually in a good mood, maybe working out, commuting, or just chilling at home. They’re not frantically scrolling through social media or rushing through search results.
We’ve seen this firsthand with our clients – when someone hears your ad between their favourite songs, it doesn’t feel like an interruption, it feels like a natural part of their listening experience. And because Spotify’s targeting is so precise, you’re reaching people who are genuinely likely to care about what you’re offering.
Forget about wasting money on wrong audiences
You know that frustrating feeling when you’re advertising somewhere and you just know half your budget is going to people who will never, ever buy from you? Yeah, we hate that too. That’s exactly what Spotify advertising fixes. With traditional radio, you’re basically playing the lottery – maybe your ideal customer is listening, maybe they’re not.
With Spotify, we can target people based on their age, where they live, what they’re interested in, even what kind of music they love. If you’re a yoga studio, we can reach people who listen to meditation playlists and live within 10km of your location. This isn’t just theory – we’ve watched our clients achieve the same brand awareness they were getting from expensive radio campaigns, but for literally a fraction of the cost.
Production made simple (because nobody has time for complicated)
Here’s where most people expect us to talk about recording studios, voice actors, and complicated production processes. But honestly? Spotify makes this stuff surprisingly easy.
For just $250 a month (which includes your ad spend), Spotify will actually create your ad for you – you get to choose from professional New Zealand voice talent and pick backing tracks that match your vibe. No studio bookings, no lengthy production meetings, no waiting weeks for your ad to be ready. We’ve literally gone from initial brief to finished ad in under 24 hours on a working day. The best part? Your ad comes with companion visuals too, so when people glance at their phone, they see your brand alongside hearing your message.
How Spotify advertising works (and why it's not as complicated as you think)
Look, we get it. The thought of advertising on a streaming platform might seem a bit intimidating, especially if you’re used to more traditional methods. But here’s the thing – it’s actually way more straightforward than most digital advertising platforms.
How do streaming ads on Spotify work?
What kind of businesses can benefit from Spotify audio ads?
Does Spotify have advertising options for small businesses?
Reaching niche audiences with Spotify advertising
How do streaming ads on Spotify work?
When someone’s listening to Spotify’s free version (which is most people, by the way), they’ll hear an ad roughly every 15 minutes. Instead of random ads that have nothing to do with them, we make sure they hear your message – but only if they fit your ideal customer profile. It’s like having a really smart friend who knows exactly when to introduce you to someone you’d actually want to meet.
The whole process is refreshingly simple: we help you figure out who you want to talk to, create a message that resonates with them, and then Spotify delivers that message when they’re most likely to be receptive. Then you get actual data showing exactly how many people heard your ad and what they did next. No guesswork, no estimates – just real numbers.
What kind of businesses can benefit from Spotify audio ads?
Honestly, we’ve been surprised by how diverse our Spotify success stories are. You might think it’s just for trendy consumer brands, but we’ve seen incredible results across the board.
Service-based businesses like gyms, salons, and professional services do amazingly well because they can target people in their immediate area who are likely to need their services. Retail businesses love it because they can reach people who are interested in their specific niche – whether that’s sustainable fashion, specialty foods, or unique home goods.
Restaurants and hospitality businesses have found it particularly effective for reaching people during key decision-making times – like when they’re commuting home and thinking about dinner plans. And e-commerce businesses use it brilliantly to reach specific demographic groups who are most likely to buy their products online.
The key isn’t what industry you’re in – it’s whether you can clearly define who your ideal customer is. If you can describe the type of person who loves what you offer, we can probably find them on Spotify.
Does Spotify have advertising options for small businesses?
Absolutely, and this is where Spotify really shines compared to other platforms. While Facebook and Google Ads can quickly spiral into expensive territory, Spotify keeps things accessible with that $250 monthly minimum we mentioned.
But here’s what makes it even better for small businesses – you’re not competing with massive corporations for the same ad space like you do on Google. The playing field is much more level. A well-crafted ad from a local business can be just as engaging (sometimes more so) as one from a big brand.
We’ve worked with everything from single-person consultancies to family-owned retail stores, and the beauty is that Spotify’s targeting means you’re only paying to reach people who are genuinely likely to be interested in what you offer. No waste, no irrelevant clicks eating up your budget.
Reaching niche audiences with Spotify advertising
This is where Spotify advertising gets really exciting. You know how traditional advertising forces you to cast a wide net and hope for the best? Spotify lets you use a fishing rod instead.
Let’s say you sell premium pet supplies. With Spotify, we can target people who listen to podcasts about animals, are aged 25-45, live within your delivery area, and have higher disposable income. Or maybe you’re a personal trainer specialising in strength training for women – we can reach women who listen to workout playlists and motivational podcasts in your local area.
The music and podcast preferences alone open up incredible targeting possibilities. People who listen to jazz versus death metal versus pop – they’re all different audiences with different interests, values, and purchasing behaviours. Spotify lets us tap into these micro-communities in ways that traditional advertising simply can’t match.
Frequently Asked Questions
How much does Spotify advertising actually cost beyond the minimum?
The $250 minimum covers both your ad spend and production costs, but if you want to reach more people or run multiple campaigns, costs scale up gradually. Most of our small business clients find their sweet spot between $250-500 per month, depending on their goals and local market size.
Can I target people listening to specific types of music or podcasts?
Yes, and it’s one of our favourite features! You can target by music genres, specific artists, podcast categories, and even particular shows. This means if you’re a yoga studio, you can reach people listening to meditation music, or if you’re a craft beer bar, you can target indie music fans.
What's the difference between Spotify ads and traditional radio advertising?
The biggest difference is precision. Radio broadcasts to everyone tuning in; Spotify delivers your message only to people who match your ideal customer profile. Plus, you get actual data on who heard your ad and what they did next, rather than hoping your radio audience includes your target market.
Do I need to create different ads for different audiences?
Not necessarily, but it often helps. We typically start with one strong ad and then create variations based on what we learn. For example, you might have slightly different messaging for millennials versus Gen Z, or for podcast listeners versus music streamers.
How do I know if people are actually listening to my ads or just skipping them?
Great question! Spotify provides detailed analytics showing completion rates – how many people listened to your entire ad versus how many stopped partway through. We’ve consistently seen completion rates over 90% for well-targeted, engaging ads, which is significantly higher than most digital advertising formats.
Can I advertise to both music listeners and podcast listeners?
Absolutely! In fact, podcast listeners can be incredibly valuable because they’re often highly engaged and loyal to the content they consume. We can run campaigns targeting just music listeners, just podcast listeners, or both, depending on your goals and audience.
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Where to from here?
Whether you want to optimise your current digital strategy or looking for “outside of the box” ideas, we can advise you about the fastest and most cost effective way to grow your business.
Get in touch by calling us on 0800 2666 245 or feel free to fill in our form and we’ll be in touch with you soon.
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