Cabjaks uses Digital Marketing as a tool to effectively grow their business and retain their position as market leaders providing high quality modular cabinetry at the best price possible.
Cabjaks products are modular by design. This means that they come in a variety of shapes and sizes that work together to create your new design. Manufactured to order in a matter of days and delivered fully assembled this creates exceptional value.
By choosing different sized cabinets, combinations of cabinets and panels almost all shapes and sizes of kitchens can be created. Their drag and drop DIY planners mean that you can see exactly what your design will cost as you design it. Simply enter the measurements of your room and you are ready to start building your new kitchen.
By choosing different types of cabinets, upgrades and extras you can make sure that you design a solution that is right for you, your family and your budget. Cabjaks are always happy to help you when you have questions and if you make a mistake they will do everything that they can to ensure you get the very best result for your family.
Cabjaks helped improve over 5,000 hardworking Kiwi families’ homes last year alone making a real difference to their customers’ lives. Great things happen in Cabjaks Kitchens!
Key Metrics
Cabjaks have continued to increase sales and obtain a positive return on investment with significant gains year on year.
+$489K
YOY Revenue Increase from Google Ads Spend
+200%
YOY Revenue Increase from Meta Ads Spend
+32% CR
Increase in Conversion Rate
“Conversion Marketing have used a results-focused, data-based, approach to drive business growth for Cabjaks. Having a robust digital strategy and an effective agency partner has made a world of difference to us”
Challenges
Cabjaks operate in a highly competitive space, therefore, the ability to run Digital Campaigns that lead to a positive return on investment and continued business growth can be challenging.
Solutions.
Leveraging AI (Machine Learning) based Digital Strategies together with our extensive experience, we put together Campaigns across both Google and Meta (Facebook-Instagram) to deliver pre-qualified prospects who are ready to buy. Continually optimising and refining the strategy with an agile and responsive approach is a core foundation to the successes achieved.
Results and Benefits
01 Google Ads Benefits
A significant increase to Conversion Rate resulted in a 13% increase in sales which translated to just under 1/2 million dollars in additional revenue at an 8,124% ROI.
02 Meta Benefits
Cabjaks had a 150% increase in website purchases and 200% increase in revenue. More importantly, there was a 100% increase in ROI with this being 18,671% !
03 Overall Benefits
Across both key channels revenue increased significantly with an overall improvement to return on investment. Any additional media spend resulted in additional sales and a positive ROI. For business forecasting and growth, Digital Marketing has proven itself to be a key business tool.