What people are saying online about your products and services impacts real-life business. It’s crucial for attracting new customers and retaining existing ones. However, measuring and responding to this sentiment across all of your own review platforms as well as social media channels can be an impossible task. That’s where VIBES – Visible Incremental Brand Enhancement Strategy – comes in. Yes, we had some fun naming this one, but the results it can drive are designed to make a serious impact for your business.
The VIBES report bridges the gap between what your audience thinks and how your performance campaigns convert. To put it bluntly: brand sentiment reporting is a conversion rate optimisation tool. If we don’t understand the friction points in your customer journey, your Google Ads and Meta campaigns will bleed budget attempting to overcome invisible barriers.
Brand sentiment & enhancement review
Advanced Market Intelligence & Gap Analysis
We utilise an internal platform that acts as an advanced web-scraping tool; extracting raw customer sentiment from online reviews, local community forums (like Reddit), and regional platforms. Running our brand perception audit we map out the competitive landscape by identifying core business drivers and comparing your digital presence directly against your key competitors to expose gaps in your content and communications.
Surfacing Costly Blind Spots (Case Study)
Consider a recent analysis we conducted for a major tourism operator. They command a strong reputation for their premium tours, but our digital reputation reporting data surfaced a severe growth bottleneck: generative AI platforms (like ChatGPT and Gemini) and search crawlers were continually confusing their premium offering with their legacy budget brand. This rebrand confusion generated the highest negative sentiment score in their industry (45 mentions).
Furthermore, vital logistical information was buried in scattered blog posts, causing Search results to serve competitor itineraries to prospective customers instead of theirs. Identifying these issues and working to resolve them has been key in improving business outcomes.
Translating Sentiment Into Performance
A VIBES review doesn’t just sit on a desk; it dictates your digital strategy across all channels to drive leads and sales:
● SEO/GEO
● Google Ads & Meta Ads
● Your organic social media content
Our focus is on positive business outcomes. The VIBES review is run over a 12-month period and includes three separate reports, actionable insights from each, and measurement of the impact from changes made.
The performance reality check
It is easy to dismiss brand sentiment as a PR exercise when your primary focus is cost-per-lead. However, third-party discussions and queries are the exact training data that AI models and search engines use to determine consumer preference. If your website is a wall of text or difficult to navigate and you lack a branded presence in community discussions, generative search tools will assume a neutral sentiment for your brand and hand the lead to a competitor with better-structured content. The VIBES review ensures you control the narrative, own the data and capture the conversion.