Conversion Marketing Blogs

New Zealand business owners have been targeted by hackers and it’s becoming more and more common in 2019.   We have recently heard of a number of businesses, both large and small who have been hacked and had tens of thousands of dollars stolen as a result.  Fortunately, none of these businesses have been our clients…

The digital space has been abuzz recently with talk of Machine Learning and Artificial Intelligence. You’ve probably heard it mentioned in the news – some aspects are intriguing, some are eye-opening and some are flat-out mind-blowing. ​Artificial Intelligence, or A.I., and Machine Learning are terms we use to describe how online advertising networks (namely Google…

Google will soon allow users to auto-delete location history and search data. Google is an information machine. It’s a company built on the premise of utilising the world’s information, and since its inception in 1998, it’s done a fantastic job of that. I think most of us have grown to appreciate the easy access we…

Social Media is a huge thing – right? You’re on it, your mum’s on it. But should your business be on it?  The answer is probably yes. ​Now, in 2019 (and from now on) interactions on social media will have their own social rules, cues, and norms – just like “real-life” person to person communication.…

When your Google Ads show in the Google Search results, it means one of the keywords in your Google Ads account has triggered your ad to show. A good keyword list is vital for a successful Google Ads Campaign. However, a comprehensive Negative Keyword list is equally important. Negative Keywords prevent your Ad from showing…

When Choosing a Google Ads Provider, it’s good to ask a few simple questions; Acronyms, technical sounding phrases, promises and budget discussions. Choosing a Google Ads Provider can be difficult, time consuming and confusing! Asking a few simple questions can help you make an informed decision and simplify the process. Question 1) Do I pay…

We no longer need to ask our friends or colleagues how good the new local restaurant is or if a particular wine is any good or if a brand of shoes is comfortable. We go online. In fact, 85% of consumers trust online reviews as much as a personal recommendation* and 77% of us will…

I’m going to be honest – I love my mobile phone. I feel naked if I ever leave home without it. In fact, I have been known to drive the 20 minutes back home to pick it up. I’m more than happy to risk being late for the party/dinner/family event/work. I also know I’m not…

Do you know what’s weird? The English language. There are so many quirks, inconsistencies and exceptions. The language we use to chat to each other is, more often than not, the same language we use when we do other things, like search for stuff online. In digital marketing, we only have a certain amount of…

It has been said that the best place to hide a body is on Page 2 of Google, because 97% of people don’t go past page 1 of the search results (Google 2017). We have many clients ask us how to get onto the first page and are surprised that there are a number of…

​Do you remember the last time you ever clicked on an ad in Google Search and bought a product on the first visit to a website? No? You are not alone. Your customers are not visiting your website once and then purchasing, submitting an enquiry or booking your service either (a Conversion). In fact, the…

Ok Google: “What is the Future of Voice Search and It’s Impact on SEO. ​Voice Search has been slow on the uptake. Only 11.3% of users utilised this 3 years ago, but within the last 6 months, this has jumped to over 40%. As you can expect, this will dramatically change future SEO, since user’s…