Blog

As the holiday period is drawing near, finding a holiday spot can be a stressful time for some. With a world of destinations to choose from where do you start? What if there was a way to pick our holiday destination from our facial reactions? Facial recognition to be exact. Have you been online and…

​Before we begin, please bear with me, this blog contains some reasonably complex ideas and social issues that I will try and distill down into an easy to read format but despite my best attempts I can already tell with all the news and hype surrounding this issue I may be forced to use some…

You don’t have to leave the house. Pretty much ever. In 2017 there are literally thousands of subscription services available, many to New Zealanders. Whether it is the more traditional newspaper or magazine subscriptions, or a streaming platform like Netflix or Spotify or a food or meal delivery like My Food Bag, if you want…

Ok Google: “What is the Future of Voice Search and It’s Impact on SEO. ​Voice Search has been slow on the uptake. Only 11.3% of users utilised this 3 years ago, but within the last 6 months, this has jumped to over 40%. As you can expect, this will dramatically change future SEO, since user’s…

The other day I was searching for a doggy day care service near my house and 4 of the 6 ads on page one have nothing to do with doggy day care. In fact, they didn’t even have anything to do with dogs. This is all too common – I am sure you have clicked…

How Negative Keywords Can Improve Your AdWords Campaign ​Google AdWords is an indispensable weapon in any SEO expert’s arsenal. With more than one million businesses now reliant upon AdWords – according to the Google AdWords website – it has taken digital marketing to a new level by providing business owners, marketers and SEO experts with a…

​Despite a slew of new SEO browser extensions vying for the attentions of SEO experts, Mozbar, the original search engine optimisation browser extension, still ranks as one of the best. Nevertheless, there’s no reason why you shouldn’t give something new a shot, and there are many browser extensions aimed at SEO professionals, and other digital…

​Planning your content strategy for 2017? Here’s some good news: You don’t need a crystal ball to predict which formats (or content types) will help you meet your social media benchmarks. BuzzStream and Fractl have crunched the numbers to figure out which content types earn most shares, the formats that are evergreen for social sharing,…

Consider these best times to post by channel: Twitter: 5:00 p.m. for highest retweets Facebook: 1:00 p.m. weekday afternoons to get the most shares LinkedIn: Most shares occur on Tuesdays from 10:00–11:00 a.m. Pinterest: 9:00 p.m. on Friday or Saturday nights has most traffic Google+: Best engagement is 9:00 a.m. on Wednesdays Instagram: For brands,…

Facebook is at the intersection of the two biggest trends in digital media: mobile and video. ​​ Mobile traffic is big and getting bigger, with social media fuelling an even larger piece of that pie than on desktop. Meanwhile, online video demand outpaces the supply sending prices up, with video consumption and ad spending both projected…

New touch id technology ​Mobile payments have been a hot topic for years, but the technology has never quite been there for mass market adoption in the U.S. Apple CEO Tim Cook simply put it, “Most people that have worked on [mobile payments] have started by focusing on creating a business model that was centered…

Author of “Socialnomics: How Social Media Transforms the Way We Live and Do Business”, Erik Qualman, examines our evolving social media habits in his  “Social Media Video 2013” video. The four minute video clip below describes social media’s impact on brand development, our purchasing, our learning habits, our love lives, and even our parenting over…