Search is rapidly shifting toward AI-driven results, and brands can no longer rely on traditional SEO alone. Learn how to stay visible with Answer Engine Optimisation (AEO). Discover effective AEO strategies and find out how it shapes the way people find information online.
The AEO Strategy
AEO is an important part of a digital marketing strategy and evolving with every new AI algorithmic change. Optimising content to appear at the top of AI powered search engines and voice searches is key in the age of clickless search. Implementing AEO strategies to stay visible with AI ensures that your brand remains competitive.
Many SEO professionals are trying to understand AI and agree on what works best. Here are some AEO strategies to consider that we’ve found effective. These can make a significant impact and turn you into the go-to source that search bots show in AI generated responses:
- Traditional technical SEO: maintain the health of your website, with a focus on site speed, crawlability, and indexing.
- Solve problems and answer questions: create clear content that includes bullet points, FAQs, or step-by-step instructions.
- Write in a natural tone: Answer questions as if you’re talking to your best mate. At the same time, stay informative, helpful, and keep it real. Remember that you are communicating with humans and be relatable. Use AEO strategies to stay visible in AI search effectively.
- Use schema markup: Websites with schema markup are easier for search bots to understand. This helps your content show up in AI results.
- Be the authority: Since AEO rewards high-quality, original content, make sure your work is trustworthy and clearly demonstrates your expertise. Create content that other websites want to link to and make sure you are the thought leader in your industry.
- Optimise it all: ensure your images, and video transcripts are fully optimised as AEO pulls from a variety of media types.
SEO to AEO
Bottom line, you must consider AEO when doing SEO. People want quick answers to their questions and solutions to their problems when they search online. Do what it takes to make sure you’re a part of the conversation and incorporate AEO strategies to stay visible in AI search.
Keen to find out how SEO & AEO could work for your business? Get in touch by calling us on 0800 2666 245 or by completing our contact form.
