Digital Marketing

The Importance Of ‘Good’ Data In The AI Age
The Importance Of ‘Good’ Data In The AI Age 1080 1080 Conversion Marketing

Since the first clickable banner went live online in 1994 the world of digital marketing has continued to change and evolve. In recent years artificial intelligence (AI) has emerged as…

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Halloween and the Things that Truly Terrify Digital Marketers
Halloween and the Things that Truly Terrify Digital Marketers 1200 1200 Conversion Marketing

Things That Truly Terrify Digital Marketers As digital marketers we often find ourselves haunted by deeply scary things that lurk in the darkest corners of the digital realm. While fictional…

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A mysterious figure shown working on multiple desktop pc's

How To Avoid Getting Hacked
How To Avoid Getting Hacked 1200 1200 Conversion Marketing

Tips and Advice to Avoid Common Scams in 2023 Over 3.4 million scam phishing emails are sent every day and in a world where they are becoming increasingly complex and…

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Timelaps view of Auckland motorways with a view to the CBD and Sky Tower.

Digital Marketing In Uncertain Economic Times
Digital Marketing In Uncertain Economic Times 1200 1200 Conversion Marketing

The Benefits of Investing in Advertising During Economic Downturns We get it. It’s a struggle out there for many businesses right now, with operating expenses rising and the cost of…

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10 Steps To Optimise Your Google Business Profile for 2023
10 Steps To Optimise Your Google Business Profile for 2023 1200 1200 Conversion Marketing

In today’s digital age, having a strong online presence is crucial for businesses of all sizes. Your Google Business Profile (formerly known as Google My Business) is a powerful tool…

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Voice Search – a 2023 update
Voice Search – a 2023 update 1080 1080 Conversion Marketing

Voice Search – a 2023 update The number of users using their voice to search has been increasing in recent years. We are seeing the capabilities and technology around voice…

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Meta, Advantage Shopping Campaign

Meta’s Newest Campaign Type
Meta’s Newest Campaign Type 1080 1080 Conversion Marketing

Whether you’re a pro or a beginner in the world of social media marketing, and in this case Meta (previously known as Facebook), there are always constant updates to improve…

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Sunsetting Google Shopping and launching Performance Max

Farewell Shopping Campaigns, Hello Performance Max
Farewell Shopping Campaigns, Hello Performance Max 1080 1080 Conversion Marketing

Google continues to update and innovate its ad campaign formats to help businesses leverage its platforms and ad networks effectively. With the launch of Performance Max campaign types, Google has…

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Someone using Instagram app on a phone

Instagram Layout Changes
Instagram Layout Changes 1200 1200 Conversion Marketing

Your Instagram Feed May Be Changing – Here’s What You Need To Know In their latest attempt to steal back market share from Tik Tok, Instagram has started testing a…

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TikTok for Businesses

The Do’s and Don’ts Of TikTok For Businesses
The Do’s and Don’ts Of TikTok For Businesses 1200 1200 Conversion Marketing

The Do’s and Don’ts Of TikTok For Businesses With the digital marketing ecosphere forever changing, business owners and marketers need to be ready to adapt and utilise new trends and…

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How the America's Cup is Like Digital Marketing

Four Reasons The America’s Cup Is Like Digital Marketing – and One Way That It Isn’t
Four Reasons The America’s Cup Is Like Digital Marketing – and One Way That It Isn’t 1200 1200 Conversion Marketing

How the America’s Cup is Like Digital Marketing – and One Way That It Isn’t We have an office with a fantastic view over the Hauraki Gulf, and we love…

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Facebook advertising updates following Apple's iOS 14 changes

Facebook, Apple’s iOS Update, and Your Ads
Facebook, Apple’s iOS Update, and Your Ads 1080 1080 Conversion Marketing

If you’re an active advertiser on Facebook you may have heard about Apple’s next iOS 14 update, its impacts on Facebook ads, and Facebook’s response to it. We’ve been following…

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