Digital Marketing

An overhead photograph taken from behind a person with red fingernails holding a smartphone with a pink case. The screen shows a live view of two gourmet coffee drinks on a round wooden table, which the person is about to photograph. In the background, another person is blurred, also using their phone. This visual captures the moment of creating authentic social media content for discovery.

The New Rules of Discovery: Beating “AI Slop” and Winning the Answer Engine Game
The New Rules of Discovery: Beating “AI Slop” and Winning the Answer Engine Game 2560 1440 Conversion Marketing

The Death of the Search Bar We can say with confidence that we are currently witnessing the most aggressive shift in digital discovery since the smartphone first landed in our…

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A person making a conversational ai voice search on a mobile phone.

Beyond Voice Search: Navigating the Conversational AI Era – A 2026 Update
Beyond Voice Search: Navigating the Conversational AI Era – A 2026 Update 1920 1080 Conversion Marketing

The Evolution of Conversational AI Search in 2026 We first wrote about Voice Search back in 2023. Since then, search as we know it has changed dramatically and marketers are…

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A collection of high-quality photography and video gear on a dark wood surface, showcasing the equipment used for modern multi-channel content creation.

The Creative-Led Shift: How to Stop Wasting Marketing Spend 
The Creative-Led Shift: How to Stop Wasting Marketing Spend  2048 2560 Conversion Marketing

Executive Summary: The 2026 Content Performance Model The Problem: Fragmented content production and “one-and-done” assets lead to rising costs and declining returns as manual audience targeting becomes obsolete. The Shift:…

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Our 2026 Digital Marketing Predictions 
Our 2026 Digital Marketing Predictions  1920 1080 Conversion Marketing

As we shake the sand from our jandals and head into the new year, our team have had their future-predicting binoculars out,  and have some  insights into what could lie…

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Scores out of 10 being written by a sharpie pen.

Year In Review: Our 2025 Digital Marketing Predictions Scorecard
Year In Review: Our 2025 Digital Marketing Predictions Scorecard 1024 1024 Conversion Marketing

Original Post: December 30, 2024 As we hurtle towards the end of 2025, it’s time to look back at our crystal ball from the start of the year. Did AI…

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Close-up of a laptop showing the sharp downward graph of the Google Search Console impression drop, which was caused by Bot Traffic Skewing GSC Data.

September 2025 GSC Drop Explained: SEO Data
September 2025 GSC Drop Explained: SEO Data 1920 1080 Conversion Marketing

If you noticed a sudden, sharp drop in your Google Search Console impressions around mid-September, you’re not alone. It was a change felt across the industry, and our SEO team…

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Conversion Marketing created AEO (answer engine optimisation) image with friendly characters.

AEO Strategies to Stay Visible in AI Search
AEO Strategies to Stay Visible in AI Search 1920 1080 Conversion Marketing

Search is rapidly shifting toward AI-driven results, and brands can no longer rely on traditional SEO alone. Learn how to stay visible with Answer Engine Optimisation (AEO). Discover effective AEO…

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How Conversion Marketing Is Supporting Bowel Cancer NZ’s Awareness Month
How Conversion Marketing Is Supporting Bowel Cancer NZ’s Awareness Month 1920 1080 Conversion Marketing

At Conversion Marketing, we believe digital marketing can be a force for good. This June, we are proud to support Bowel Cancer New Zealand’s 2025 Awareness Month. This important campaign…

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Person holding their phone with the Spotify logo on it in front of their laptop screen

Is Spotify Advertising Worth It for Small Businesses?
Is Spotify Advertising Worth It for Small Businesses? 1920 1080 Conversion Marketing

Is Spotify Advertising Worth It for Small Businesses? The Complete Beginner’s Guide In today’s digital world, finding affordable yet effective advertising channels can feel overwhelming for small to medium business…

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2025 calendar

2025 Digital Marketing Predictions
2025 Digital Marketing Predictions 1024 1024 Conversion Marketing

As we gear up for another year, our team have shared their insights into what could lie ahead in the world of digital marketing. From AI-driven search campaigns to the…

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Google’s U-Turn on Third-Party Cookies: What This Means for Advertisers
Google’s U-Turn on Third-Party Cookies: What This Means for Advertisers 1024 1024 Conversion Marketing

Cookies Aren’t Going Anywhere, After All In a newsflash that probably shouldn’t have been too much of a surprise to anyone, but somehow still managed to be just that, Google…

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The Pros & Cons of Advertising On Microsoft
The Pros & Cons of Advertising On Microsoft 1200 1200 Conversion Marketing

Diversifying where your business is being seen is incredibly important in today’s digital landscape. It helps you appear in many places and connect with diverse audiences. When working with businesses,…

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