Articles

10 Steps To Optimise Your Google Business Profile for 2023
10 Steps To Optimise Your Google Business Profile for 2023 1200 1200 Conversion Marketing

In today’s digital age, having a strong online presence is crucial for businesses of all sizes. Your Google Business Profile (formerly known as Google My Business) is a powerful tool…

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Voice Search – a 2023 update
Voice Search – a 2023 update 1080 1080 Conversion Marketing

Voice Search – a 2023 update The number of users using their voice to search has been increasing in recent years. We are seeing the capabilities and technology around voice…

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Sunsetting Google Shopping and launching Performance Max

Farewell Shopping Campaigns, Hello Performance Max
Farewell Shopping Campaigns, Hello Performance Max 1080 1080 Conversion Marketing

Google continues to update and innovate its ad campaign formats to help businesses leverage its platforms and ad networks effectively. With the launch of Performance Max campaign types, Google has…

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Someone using Instagram app on a phone

Instagram Layout Changes
Instagram Layout Changes 1200 1200 Conversion Marketing

Your Instagram Feed May Be Changing – Here’s What You Need To Know In their latest attempt to steal back market share from Tik Tok, Instagram has started testing a…

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TikTok for Businesses

The Do’s and Don’ts Of TikTok For Businesses
The Do’s and Don’ts Of TikTok For Businesses 1200 1200 Conversion Marketing

The Do’s and Don’ts Of TikTok For Businesses With the digital marketing ecosphere forever changing, business owners and marketers need to be ready to adapt and utilise new trends and…

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Conversion Marketing Whale Tale

Joining Forces with WWF NZ for the Whale Tales Art Trail Auckland 2022
Joining Forces with WWF NZ for the Whale Tales Art Trail Auckland 2022 800 800 Conversion Marketing

Conversion Marketing is proud to be a Digital Marketing partner for Auckland’s largest public art installation – The Whale Tales Art Trail. Whale Tales is an immersive arts trail in…

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How the America's Cup is Like Digital Marketing

Four Reasons The America’s Cup Is Like Digital Marketing – and One Way That It Isn’t
Four Reasons The America’s Cup Is Like Digital Marketing – and One Way That It Isn’t 1200 1200 Conversion Marketing

How the America’s Cup is Like Digital Marketing – and One Way That It Isn’t We have an office with a fantastic view over the Hauraki Gulf, and we love…

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Facebook advertising updates following Apple's iOS 14 changes

Facebook, Apple’s iOS Update, and Your Ads
Facebook, Apple’s iOS Update, and Your Ads 1080 1080 Conversion Marketing

If you’re an active advertiser on Facebook you may have heard about Apple’s next iOS 14 update, its impacts on Facebook ads, and Facebook’s response to it. We’ve been following…

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2020 Holiday Shopping Season

Making The Most Out Of The 2020 Holiday Shopping Season
Making The Most Out Of The 2020 Holiday Shopping Season 1080 1080 Conversion Marketing

It’s Q4, which means that just over the horizon is the end of the year shopping season and mega-sales days. With all of the uncertainty that 2020 has brought, we…

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Marketing your business during lockdowns

How To Market Your Business In Uncertain Times
How To Market Your Business In Uncertain Times 1080 1080 Conversion Marketing

In New Zealand, a nationwide lockdown has begun due to the unprecedented impacts of Covid-19 – something our small country, nor many others for that matter, have ever seen before.…

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IT security tips

Coronavirus IT Security Tips
Coronavirus IT Security Tips 1080 1080 Conversion Marketing

Given the dynamic nature of the impact of Coronavirus (COVID-19), internet security should be a top priority for businesses and individuals at this time. As the virus evolves and new…

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Covid-19 & your business

Coronavirus, Its Impact, And Your Digital Marketing Strategy
Coronavirus, Its Impact, And Your Digital Marketing Strategy 1080 1080 Conversion Marketing

If you have concerns around the Coronavirus (Covid-19) and its impact on your business (large or small) and the economy in general, you’re not alone. Regardless of channel or device,…

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