Conversion Marketing

An overhead photograph taken from behind a person with red fingernails holding a smartphone with a pink case. The screen shows a live view of two gourmet coffee drinks on a round wooden table, which the person is about to photograph. In the background, another person is blurred, also using their phone. This visual captures the moment of creating authentic social media content for discovery.

The New Rules of Discovery: Beating “AI Slop” and Winning the Answer Engine Game
The New Rules of Discovery: Beating “AI Slop” and Winning the Answer Engine Game 2560 1440 Conversion Marketing

The Death of the Search Bar We can say with confidence that we are currently witnessing the most aggressive shift in digital discovery since the smartphone first landed in our…

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Google Premier Partner badge 2026

Conversion Marketing Google Premier Partner Status 2026
Conversion Marketing Google Premier Partner Status 2026 1920 1080 Conversion Marketing

We are excited to announce that Conversion Marketing has achieved prestigious Google Premier Partner status. This is a significant milestone and a part of the updated Google Partners programme. As…

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A person making a conversational ai voice search on a mobile phone.

Beyond Voice Search: Navigating the Conversational AI Era – A 2026 Update
Beyond Voice Search: Navigating the Conversational AI Era – A 2026 Update 1920 1080 Conversion Marketing

The Evolution of Conversational AI Search in 2026 We first wrote about Voice Search back in 2023. Since then, search as we know it has changed dramatically and marketers are…

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A collection of high-quality photography and video gear on a dark wood surface, showcasing the equipment used for modern multi-channel content creation.

The Creative-Led Shift: How to Stop Wasting Marketing Spend 
The Creative-Led Shift: How to Stop Wasting Marketing Spend  2048 2560 Conversion Marketing

Executive Summary: The 2026 Content Performance Model The Problem: Fragmented content production and “one-and-done” assets lead to rising costs and declining returns as manual audience targeting becomes obsolete. The Shift:…

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Our 2026 Digital Marketing Predictions 
Our 2026 Digital Marketing Predictions  1920 1080 Conversion Marketing

As we shake the sand from our jandals and head into the new year, our team have had their future-predicting binoculars out,  and have some  insights into what could lie…

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Scores out of 10 being written by a sharpie pen.

Year In Review: Our 2025 Digital Marketing Predictions Scorecard
Year In Review: Our 2025 Digital Marketing Predictions Scorecard 1024 1024 Conversion Marketing

Original Post: December 30, 2024 As we hurtle towards the end of 2025, it’s time to look back at our crystal ball from the start of the year. Did AI…

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How Conversion Marketing Is Supporting Bowel Cancer NZ’s Awareness Month
How Conversion Marketing Is Supporting Bowel Cancer NZ’s Awareness Month 1920 1080 Conversion Marketing

At Conversion Marketing, we believe digital marketing can be a force for good. This June, we are proud to support Bowel Cancer New Zealand’s 2025 Awareness Month. This important campaign…

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People being served food at a local market

Make Local SEO Simple For Your Business
Make Local SEO Simple For Your Business 2560 1440 Conversion Marketing

Got a business with a physical store or serve customers in specific areas and want to know how you can reach them better? Local SEO is the tool you need.…

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2025 calendar

2025 Digital Marketing Predictions
2025 Digital Marketing Predictions 1024 1024 Conversion Marketing

As we gear up for another year, our team have shared their insights into what could lie ahead in the world of digital marketing. From AI-driven search campaigns to the…

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Halloween and the Things that Truly Terrify Digital Marketers
Halloween and the Things that Truly Terrify Digital Marketers 1200 1200 Conversion Marketing

Things That Truly Terrify Digital Marketers As digital marketers, we are haunted by deeply scary things that lurk in the darkest corners of the digital realm. While fictional ghouls might…

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Timelaps view of Auckland motorways with a view to the CBD and Sky Tower.

Digital Marketing In Uncertain Economic Times
Digital Marketing In Uncertain Economic Times 1200 1200 Conversion Marketing

The Benefits of Investing in Advertising During Economic Downturns We get it. It’s a struggle out there for many businesses right now, with operating expenses rising and the cost of…

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Conversion Marketing is Turning 10!
Conversion Marketing is Turning 10! 690 690 Conversion Marketing

This month Conversion Marketing is celebrating 10 years in business… and what an eventful 10 years it has been! If anything, it has taught us that change is constant in…

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