Articles

How Facial Recognition Is Shaping The Future Of Destination Shopping

How Facial Recognition Is Shaping The Future Of Destination Shopping 690 690 Jill

As the holiday period is drawing near, finding a holiday spot can be a stressful time for some. With a world of destinations to choose from where do you start?…

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What is Net Neutrality and why should New Zealand care?

What is Net Neutrality and why should New Zealand care? 690 690 Jill

​Before we begin, please bear with me, this blog contains some reasonably complex ideas and social issues that I will try and distill down into an easy to read format…

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The Age of Digital Subscriptions

The Age of Digital Subscriptions 1080 1080 Jill

You don’t have to leave the house. Pretty much ever. In 2017 there are literally thousands of subscription services available, many to New Zealanders. Whether it is the more traditional…

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The Future of Voice Search

The Future of Voice Search 1080 1080 Jill

Ok Google: “What is the Future of Voice Search and It’s Impact on SEO. ​Voice Search has been slow on the uptake. Only 11.3% of users utilised this 3 years…

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Adwords Management Magic

Adwords Management Magic 690 690 Jill

The other day I was searching for a doggy day care service near my house and 4 of the 6 ads on page one have nothing to do with doggy…

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How Negative Keywords Can Improve Your AdWords Campaign

How Negative Keywords Can Improve Your AdWords Campaign 690 690 Jill

How Negative Keywords Can Improve Your AdWords Campaign ​Google AdWords is an indispensable weapon in any SEO expert’s arsenal. With more than one million businesses now reliant upon AdWords – according…

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Top Browser Extensions for the SEO Expert

Top Browser Extensions for the SEO Expert 690 690 Jill

​Despite a slew of new SEO browser extensions vying for the attentions of SEO experts, Mozbar, the original search engine optimisation browser extension, still ranks as one of the best.…

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Types of content that will add the most social shares

Types of content that will add the most social shares 690 690 Jill

​Planning your content strategy for 2017? Here’s some good news: You don’t need a crystal ball to predict which formats (or content types) will help you meet your social media…

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Best Times To Post On Social Media

Best Times To Post On Social Media 1080 1080 Jill

Consider these best times to post by channel: Twitter: 5:00 p.m. for highest retweets Facebook: 1:00 p.m. weekday afternoons to get the most shares LinkedIn: Most shares occur on Tuesdays…

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Think Facebook Is A Media Powerhouse? Just Wait Til Its Video Player Takes Over

Think Facebook Is A Media Powerhouse? Just Wait Til Its Video Player Takes Over 690 690 Jill

Facebook is at the intersection of the two biggest trends in digital media: mobile and video. ​​ Mobile traffic is big and getting bigger, with social media fuelling an even…

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Apple pay revolutionises online shopping

Apple pay revolutionises online shopping 1080 1080 Jill

New touch id technology ​Mobile payments have been a hot topic for years, but the technology has never quite been there for mass market adoption in the U.S. Apple CEO…

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Social Media – Business and Social Impact

Social Media – Business and Social Impact 690 690 Jill

Author of “Socialnomics: How Social Media Transforms the Way We Live and Do Business”, Erik Qualman, examines our evolving social media habits in his  “Social Media Video 2013” video. The…

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